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The Entrepreneurial Extreme Athlete: An Interview With The Michael Jordan Of Motocross, Brian Deegan

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About Today’s Guest, Brian Deegan:

Brian DeeganIt is hard to pigeonhole today’s guest, . On one hand he is an incredibly talented action sports star who really put the sport of Motocross on the map. On the other hand, he is an extremely successful entrepreneur with his brand which has grown to over 30 million in sales.

Here is a little more about Brian:

He is a Motocross legend, off-road racer, Metal Mulisha team owner, 2010 Lucas Oil Rider of the Year, and businessman. Known as “The General”, Brian Deegan is now taking on the world of NASCAR. At the age of 17, outfitted with only a credit card, dirt bike, and an old truck, Brian left his hometown of Omaha for Southern California with dreams of becoming the next big name in Motocross. His company, Metal Mulisha, has since grown from a 3 million dollar company to a 30 million dollar company.

In this special interview (from a racetrack nonetheless), I pick Brian’s brain on his journey so far. It is jammed full of life, sports, and business lessons.

Enjoy!

Connect With Brian (and tell him you saw him on RISE!):


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