7 Lessons Learned From Spending $2,500 on Facebook Ads

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For the recent Create Awesome Online Courses product launch, I decided to take the plunge and buy Facebook ads. Oh, yes, a scary plunge indeed my friends!

A few years ago, I sort of turned my nose up a little bit at buying ads.

I thought media buying was something big companies did. Not mediapreneurs.

But, I kept hearing from friends such as Amy Porterfield, Chad Hamzeh, Derek Halpern, Melanie & Devin Duncan, etc… “David, don’t be a dumb-dumb you need to learn how to buy ads!”

I kept delaying. I was worried it was going to be complicated. I was worried I would waste money. All kinds of excuses.

But then….something sort of clicked when I realized what ads (or as the cool kids say “media buying”) could do for my biz.

The thing about online media buying is once you get it down, it offers you one of the most ideal situations you can have.

At the end of the day, I took the plunge into Facebook ads and here are some of the lessons learned/results:

1. Facebook Ads freaking rock.

I’ve spent about $2,500 on Facebook ads during the CAOC launch. And here is what happened:

-Added 300+ people a day into my list and funnels
-Was my #1 media buying strategy for my recent launch that did over $200,000 in sales plus over $50,000 in sales since the launch
-Led to over $50,000 (and growing!) in sales of OTHER PRODUCTS

I don’t have a calculator in front of me, but that is nutty-nut-good.

2. Scale. Scale. Scale.

Let’s say you are guest posting as one of your traffic strategies. Sweet! But, that is hard to scale, I mean how many posts can you write?

With Facebook ads, you want to buy more? Then…you buy more. Simple.


I think it was Ryan Lee who said, “money loves speed.”

If that’s true, than Facebook ads is like a Ferrari.

In simple terms: You buy ad. Ad goes up. That’s it. Not too much waiting at all. Want to change something? Great. Couple clicks and boom.

4. Doesn’t require “You”

After you set it up, you can be traveling to Capri, hanging out with the family in the park or watching paint dry. Your ads continue to run.


5. You absolutely don’t need a big budget

I spent about $2,500. My buddy Amy Porterfield who teaches ads strategies has students who have had success with as little as $100 a week.

Sure, a big budget can blow it out of the water, but you can get started for very little.

6. Data is sexy

Super sexy. Facebook makes it REALLY EASY for you to see the key metrics. Stuff like conversion %. I know as a creative person, stuff like conversion % probably doesn’t get you going in the morning, but basically you can quickly know if your ads are working or not.

7. Yes, there is a learning curve…and people to help you!

Listen, I’ve always, as stupid as it sounds, been a little ‘afraid’ of ads. Didn’t want to waste money. Had no clue how to figure it out.

THERE ARE PEOPLE TO HELP YOU! Amy Porterfield, expert at all things Facebook, was my master helper. She showed me what to do step-by-freakin-step.

Bottom line. If you need a wake up call as to what Facebook ads can do you, here you go. There is no better time to get started than now.

Below in the comments let me know. Would love to hear more about your media buying experience. Have you tried Facebook ads? Other types of ads?

Also….super important:

The Next Step: If you want Amy (and I) to help you with your Facebook ads using the SAME strategy that I used (which Amy taught me), make sure to nab one of the remaining seats for our Facebook Ads workshop this week. All the details can be found here (and we are already 85% sold out, so to say limited tickets remaining would be be an understatement).


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How to Launch Your Online Course in Less Than 90 Days

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