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Mediaprenuer 5-Minute Case Study: Jeff Cavaliere

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by David Garland in David's Blog

OK, so minor lie right off the bat. I think it is actually 6 minutes. So, don’t bust out the stopwatch.

That being said, I’m a big believer in modeling. Not like Derek Zoolander style. I’m talking about finding people that are doing it right, learning how they do it/what works, and then incorporating it in your own way.

And when it comes to building your mediapreneur biz, nothing can be better than learning from someone that is “doing it right.”

To me “doing it right” means a lot of things, but here are a few:

  • High quality badass products that look good, get results, and overall just rock
  • Awesome branding
  • An actual expertise (you can’t fake teaching what you don’t know)
  • Consistent, really useful, free content (i.e., weekly blog, webinar, web show, etc.)
  • Leverage – meaning it ain’t about trading dollars for hours, it is about creating systems/products, etc. that create revenue for you around the clock (even if you are, like, taking a cruise in Tahiti or something)

In today’s DSG TV vid, I’m shining the light on one of those people who is absolutely crushing it. Watch it below and let me know your thoughts in the comments. Let me know if you like these 5-minute case studies. If so, I’ll do more of ’em for ya.

I use RISE partner LeadPlayer for DSG TV, which helps me build my list with video. Check ’em out here.

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