How Christopher Penn Lands Major Speaking Gigs, Makes Money From Podcasting, And Has Become A Marketing Authority


These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

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Christopher PennFor those in the marketing world, especially new marketing world, you perhaps have heard of Christopher Penn. Why? Because he seems to be EVERYWHERE. Heading to a marketing conference? I bet Christopher Penn is speaking. Checking out podcasts about marketing? I bet Christopher Penn’s name will pop up along with the great podcast he co-hosts, (literally recorded in a coffee shop in the early hours).

Normally when Chris is interviewed folks ask for marketing tips. And why not? He is a proven trusted resource in the marketing world. But, here on RISE, I know we all want more. We want to know how he has done all of this.

Because here is a short list of accomplishments:

  • Marketing Over Coffee has grown a massive audience and sponsors are paying $5,000+ every few months.
  • Christopher has booked 50+ speaking gigs and gets to travel all over the world delivering delicious content and also get his name out there.

In this interview, I wanted to pick Chris’ brain on:

  • How did he do all of this?
  • How did he get started in professional speaking (and how you can too)?
  • How does he market himself as a professional speaker?
  • How did he got started in podcasting (and you can too)?
  • How does Marketing Over Coffee land sponsors?
  • …and the list goes on.

My hope with all RISE interviews is you will pick up some delicious nuggets and inspiration for YOUR business. A new way of looking at things and/or some kind of spark.

What do you think? Leave your $.02 below.

Connect With Chris (and tell him you saw him on RISE):

On His Website,
On His Podcast,

This Episode Is Sponsored By (Drumroll Please…) Our Favorite Attorney, Jeff Michelman At

*A special ONLY FOR THE RISE COMMUNITY*: Jeff has generously offered a free legal consultation to RISE viewers. It is like getting some free time with a Rolls-Royce (or other exotic, valuable car…umm, you know what I mean). Trust me, some lawyers are scary, and Jeff is not. He is one of the good guys (and also an author, entrepreneur, and my personal attorney). Reach out to him via email, or at 314-244-3669, and make sure to mention RISE.

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Book Update: Less than three months away from the launch of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Check out the book website and I hope you will pre-order your copy (and 10 more for your closest friends *wink*).


These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

Sign Me Up