How Liz Strauss Became The Most Influential Non-Celebrity Blogger On The Internet

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Liz StraussI love this description of today’s guest, Liz Strauss, from : “Liz Strauss is perhaps the most influential non-celebrity blogger on the Internet. People visit her blog to learn, swap strategies, and meet each other. She’s been called a thought provoker, an über connector, an idea machine. No one questions that what she brings is one-of-a-kind authenticity.”

Influence. It is something we talk about all the time. And, let’s be super honest here: Who doesn’t want to be influential? (crickets, chirp, chirp). But, how can all of us learn about influence and how it relates to our businesses? I figure it is time to bring in the big guns to find out how they have done it, including Liz, who is a blogger, thought leader, and Founder of the business blogger and online business conference.

In this interview, Liz shares:

  • Her keys for gaining influence online.
  • How she came up with the idea for SOBCon and actually got people to show up.
  • Her business model. How she monetizes her influence (always interesting).
  • Her advice on marketing and promoting and for up-and-coming content creators.
  • Why “giving” has been her number #1 key to success.
  • Plus, oh so much more (nudge, nudge, wink, wink).

Liz is quite a character. What are some of the key insights you picked up from the interview?

Connect With Liz (and tell her you saw her on RISE):

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Book Update: Less than three months away from the launch of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Check out the book website and I hope you will pre-order your copy (and 10 more for your closest friends *wink*).

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