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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 9:15 – How Selena got started and developed her business.
  • 14:00 – A thorough description of the publicity pyramid and how to build the right foundation.
  • 21:05 – The 7 Steps To Massive Media Exposure (duh).
  • 16:25 – The difference between new media and old media (and where to focus for the most “bang for your time”).
  • 25:15 – Selena’s bag of tricks (aka awesome tips) on finding places to be interviewed.
  • 29:54 – How to “pitch” without being a jerkface (even if you are just starting out).
  • 43:00 –  How to leverage any media exposure you get (much more than just a “logo on your website”).

Ideas Worth Sharing:

When people are feeling lost or unhappy, they don’t just need more information, they’re actually looking for more inspiration. - @selenasoo Click To Tweet I eventually started connecting with some of the people that I admired. I was on their list, I responded to their emails, I showed up at their meetups, I found ways to offer value, I made introductions.. and that’s how I got… Click To Tweet Some people might think, “Well who’s going to listen to, you know, well a 30 minute to one hour interview during a launch.” But the thing is, if someone is thinking, “Am I going to spend $3000/$5000 with this person?” They ARE… Click To Tweet

Links And Resources In Today’s Episode:

Conversion Cats

Impacting Millions

      • Selena Soo: Website | Blog | Twitter | Instagram | LinkedIn
      • 100 Top Media Outlets
      • Deepak Chopra
      • Marie Forleo
      • Marianne Williamson
      • Louise Hay
      • Ramit Sethi
      • 4 Hour Work Week
      • Gabrielle Bernstein
      • Forbes
      • Huffington Post
      • Mixergy
      • John Lee Dumas
      • Today Show
      • Oprah Magazine
      • Create Awesome Interviews 

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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.