The $71,111 Goddess: How Mel Wells Crushed The Launch Of Her Very First Online Course



These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

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Man-o-man get excited for this one.

In today’s uncensored interview I’m joined one of my Create Awesome Online Courses students, Mel Wells, who absolutely CRUSHED it with her very first online course launch. Here are some fun facts:

-$71,111 (108 sales) and her course is £349 or £499 VIP (works out to $555 dollars)…she is over in England hence the fun currency calculation haha.

-Think all successful online courses have to do with business? Nope! That’s totally not true. Mel’s course “The Green Goddess Academy” is for women (and these are Mel’s words) who have struggled with their relationship to food, weight and their body. She is all about those plants (hence “green”) and (in her words) feeling sexy, empowered and totally beautiful in your own skin (hence “goddess”).

-In this uncensored interview below we go through the entire story (including some of Mel’s super-neat-o launching tricks), challenges overcome, surprises and oh-so-much-more.

Check it out below!


Name: Mel Wells

Name of your course The Green Goddess Academy  ()
1. What is your total revenue generated so far and how much is your course? 
$71,111 (108 sales) and my course is £349 or £499 VIP (works out to $555 dollars)
2. What was your list size when you launched your course? 
3. Who is your course for? 
Women who have struggled with their relationship to food, weight and their body.
4. How did you come up with the idea for your course? 
My course was really just a way for me to reach more women with the work I am doing. I was fully booked with clients for a solid 6 months and I was doing 8 hours of back to back skype calls a day…. I had to somehow scale my work to reach more women, as I know this work is so needed in the world. I also knew most women who wanted to work with me were not in a position to afford my constantly increasing prices for 1-1 coaching, so I needed to create an affordable option for them to get the lessons they needed.
5. How did you build your email list? 
Targeted Facebook ads! I grew my list from 2000 to 10,000 in less than 4 months!
6. When did you start your business? Did you make money in another way before a course or was this your first revenue generator? 
I started my business 3 years ago but was only in a position to go full time with it in January this year. Prior to this course, all my money was coming in from 1-1 coaching and selling e-books online.
7. How long did it take you to create your course from start to finish? 
2 months procrastination time, 6 months creation! (while also procrastinating) This included hiring a web developer to create a brand new site for it ().
8. Did you face any big challenges (in creating, promoting, launching, anywhere along the journey)? Tell us about them and how did you overcome them? *
I think because 95% of my audience are not business owners or entrepreneurs, I had to really spell it out for them what exactly an online course was. The sales funnel, emails, video training series, and idea of a membership area etc is something most of my audience are not used to. So that was kinda a challenge I wasn’t expecting! But thankfully 108 amazing women took the leap and joined!
9. How did it feel to make that first sale? *
Crazy! I put the page live at midnight to send an email out with it at 9am the next day – and someone actually signed up in the middle of the night before I’d even announced it anywhere! So on my launch day, I woke up to a sale before I’d even began work! That was cool 🙂
10. How has creating and selling your course changed your business/perspective? And/or your life? *
Beyond my wildest dreams… anything is possible now as I’m not tied to back to back skype all day. I feel so much more free in my life. I’m going to do a lot of travelling now 🙂
11. Have there been any other ‘surprises’ that have resulted from launching your course? *
oh it’s been full of surprises alright! I didn’t expect as many people to pay in full rather than take the payment plan. Everything else has been pretty smooth on the outside, but has felt a bit crazy behind the scenes. The launch calendar got completely scrapped and I ended up throwing 2 webinars into the launch, which MASSIVELY helped sales. I had never done a webinar before and totally winged it, but it was amazing and brought in a bunch of new women to the Academy!
12. What’s next for you? *
Planning the next launch for January by which time I will have refilmed everything professionally, also added things like cooking classes and a yoga class, and a meditation class… I’m just going to keep adding new things basically! Also planning my next retreat in Bali, and I’m also throwing a live event in London kind of like a graduation party for all the women who have gone through the Academy this round! So loads basically!
13. What’s your advice to someone who is about to begin on their journey to create, promote & profit from online courses? And…finally, what would you say to someone who is interested in David’s Create Awesome Online Courses program? *
My God – just DO IT. Launch and then launch again. Just launch. I am so pleased I’ve got my first launch under my belt now so I can keep working on getting them smoother and smoother (and bigger and better!) Honestly – this has been the best thing I could have ever done for my business – so pleased I found CAOC! Muchos Gratitude DSG 🙂 xxx


NEXT STEPS: Are you ready to get started creating, promoting & profiting from your own online course? Be the next big success story like Mel?

Get started below with my 100% free video series that has been viewed over 25,000 times in over 50 countries.

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 1,000 of my students who have successful courses on every topic imaginable from Kindergarten teaching to snowboarding…and Green Goddess-ing 😉

Click below to get started and get instant access to the first video: “5 Steps to Creating A Course That SELLS.”

In this , I’ll share with you the step-by-step breakdown of the EXACT strategy I used for my very first course (Create Awesome Interviews) to generate six-figures.

  • Martin

    Hi, how much did it cost in FB ad spend to generate the 10k email list subsribers? Cheers.

    • Hey Martin! Mel answered this question in our private FB group figured I’d relay it here: Around £1200 (not sure of the conversion of that but I’m sure you can look it up in terms of conversion to $ 🙂

  • Mel you are absolutely adorable and so inspiring! What a great interview! Definitely some points I will be applying to my current launch.

  • Thanks for sharing the behind-the-scenes look at your successful launch, Mel! I too have wondered if I can expect to be successful with an online course that is lifestyle-related, not business-related. Glad to have some inspiration to keep moving forward! Congratulations on the first of many successful courses. 🙂

  • Petrina Hamm

    Super inspiring and helpful!

  • Hi Mel – I’m so sorry to hear about the loss of your father. Just a few hours ago marked the one year anniversary of my own father’s death from cancer, and I am sitting here starting (finally!) the outline for my own health-related course which I hope to launch later this year. I’m so happy to hear about your phenomenal success with your first launch, and I really appreciate you sharing the details with DSG so that the rest of us can learn from your launch and get the inspiration we need to move forward with our own! Lots of love and congratulations, Jennifer Robertson

  • Christine Sheehy

    Great interview – congrats Mel Wells. Really nice to hear such outstanding results from a business where the idea of a course was so unknown. Well done

  • Chloe Adlington

    Loved this interview, thanks so much for sharing your tips and insights. Very inspiring listen!

  • Erin

    Loved the interview!! You all mentioned a link to Mel’s video that she used for the FB ads? Is there anywhere to view this? Thanks!!

    • Hey Erin! It’s on her homepage 🙂

      • Got it, thanks!! I was on the academy page 🙂

  • Rick Gabrielly

    Great interview DSG! Thanks to both you and Mel. Right on with all the tips and tricks. Good stuff my man!! Pumped up again!! Yup. #caocrocks

  • Faith Sloderbeck Janes

    This is a neat concept that sounds like a cross between a course and a membership site. Very cool and gives me a lot to think about. Thanks so much for sharing your journey and success.

  • £1,200 for 8,000 subscribers? That’s really hard to believe, David. Do you have more information about Mel’s Facebook ad strategy? I’m extremely interested in that.



These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!