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Why You Need to STOP Obsessing Over the “Perfect Name” for Your Website/Brand/Product

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by David Garland in David's Blog

So, gotta talk about a sticking point that drives me a little nuts. By sticking point, I mean something folks OBSESS over (if it is you, don’t worry…Uncle David is here to fix the obsession) and that is the name of your product/brand/websiteAnd trust me, I’ve gotten hung up on this before as well. And it REALLY held me back at certain points.

I can’t tell you how many times I get questions like this:

“Hey, David, should I call my website Option1.com or Option2.com or Option3.com?” or “Hey David! Got a new product coming out. But can’t think of a name. Any ideas?” or…grrr, the list goes on.

And I understand. Because naming is something very tangible. Meaning, a lot of us feel we can’t move on until we get the PERFECT name. Is that you? Raise your hand…it’s OK.

But here is what concerns me.

  1. There is no perfect name. Whew. It’s true. Your success will come based on what you do AFTER you pick a name.
  2. The “name obsessors”, unfortunately, many times get stuck. A month later when I ask about how that new website is coming or the new product, I get something like “um, still haven’t figured out the name.”

You know how I came up with the name for The Rise To The Top? I emailed five family members and my stepmom, Betsy, came up with it. Done!

Because the naming? That should be the easy part. The HARDER part is exactly what I talk about in today’s DSG TV video. Enjoy!

Watch below and make sure to leave your thoughts in the comments.

I use RISE partner LeadPlayer for DSG TV, which helps me build my list with video. Check ’em out here.

PS: Not sure if you knew this, but my coaching program, , has ONGOING ADMISSIONS. That means you can apply anytime and if you are a fit and we have room, you are totally in. One fun fact: The cost goes up for new applicants at the end of the month (February 28th), however everyone that is in the program before that date will be grandfathered in at the lowest price. So, if you have been procrastinating, now is a good time to check it out. And let me tell you we have a ROCKING group. Check out the details here: .

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GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

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