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A Book As A Marketing Weapon For Entrepreneurs With Jason Cohen

 

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Part #1


PS: Enjoy my confusion when we cut out 🙂

Part #2



The Power Of A Book For Entrepreneurs

To say Jason Cohen is a smart guy would be an understatement.

1. He is a big time entrepreneur and founder of (which he sold for major cash money)

2. His blog is one of the best in the world on as what he calls “startups + marketing + geekery.”

3. He has his smart hands in many other pots including and (with start up legend Dharmesh Shah)

4. He wrote a very (VERY) niche book called which to date has been read by over 50,000 people.

..and I have a feeling you will see a lot more of him on The Rise To The Top and you can also find him on .

A Book As A Marketing Weapon

In this interview, Jason discusses how he used a book to differentiate in his industry. There is a misconception that books are only for certain audiences and certain subjects. Jason knocks those all down.

1. Interestingly, Jason used all kinds of traditional methods of getting the word out (mailers, newsletters, trade journal advertising, etc.). But hey, it worked!

2. Jason found unique ways to measure the advertising (through special forms on his website) and was able to hustle good deals from dying mediums (play up your smallness).

3. He literally gave the book away and it became their biggest marketing play.

4. All leads and web traffic are NOT creating equal. Experimenting and measuring (the right things) were the keys to getting the word out.

Building Blog Traffic:

Of course Jason is also a prolific blogger and here are a few of his tips:

1. Jason focuses 100% on creating good content.

2. Luck is necessary: Big bloggers picking up your content if it is good enough or agreeing to guest post.

3. Details of his blogging success .

4. Success can also be measured in comments, but Jason prefers to study who retweets him on Twitter (comments are good to).

Entrepreneur & Marketing Resources Mentioned:

(organizes your Inbox and more)

(one of Jason’s start ups)

(Q & A forum)

(Great personal organization tool)

And Always A Big Thanks To Our Local Presenting Sponsor Making RISE Possible: Johnny Londoff Chevrolet

Just for being a RISE viewer, you get haggle-free, supplier pricing whether you are from St. Louis or anywhere else at Johnny Londoff Chevrolet. A great guy really getting into online marketing and relationship building. Plus, make sure to check out my interview with Johnny (who is quite the character) and has some great advice for building your business.

  • Drusilla Richards

    Very informative post. really help full

  • Xilong Zhang

    潍坊壹企网络科技有限公司致力于高端网站策划、网页设计、网站建设、SEO推广、SEM营销、手机网站开发、app开发、办公软件开发,为您量身打造一流的电子商务营销发展方案,您身边的互联网整合营销专家

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  • Kathy

    I basolutely agree that abook is a powerful tool not only for marketing but even for other branches of industry. is available around the clock, so that every learner can get proper help.

    • BlueMan

      The music section was a test and has been removed in the latest update. It may get added again in the future.

  • I love Jason Cohen’s books especially “Marketing Tips for Entrepreneurs with Jason Cohen” is here! Awesome post!

  • I really adore Jason Cohen’s way of writing and I am happy that his book on “Marketing Tips for Entrepreneurs with Jason Cohen” is here! I cannot wait to read this.

  • I simply stumbled upon your website and wanted to say that I have really enjoyed reading your blog posts.

  • Aditya Agarwal

    I found your book really interesting. This will really act as active marketing weapon.

  • Pretty good stuff. I just came across your site and wanted to say that I’ve really enjoyed reading this article. –

 

GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!