How Brett McKay Turned A Passion For Reclaiming The Lost Art Of Manliness Into A Unique Business



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I don’t know about you, but I know I’m inspired by stories of people taking passions and turning them into businesses. And I bet you are too. Enter today’s guest, Brett McKay.

Brett, along with his wife Kate, created in 2008 all around the idea of reviving the lost art of manliness.

And now, the unique business is booming (six figures!) and Brett and Kate are doing passionate, meaningful work. In this interview, I pick Brett’s brain on all the aspects of the business – from starting it, to growing an audience, to mistakes, and much more.


PS: If you are into the lost art of manliness (or know someone who is), pre-order Brett and Kate’s new book (affiliate). Looks to be awesome.

About Today’s Guest, Brett McKay:

In his own words:

Brett and Kate McKayMy wife Kate and I are the main content creators on . We live in Tulsa, OK. I grew up in Edmond, OK, a suburb of Oklahoma City and I attended the University of Oklahoma. I took a break in college to live in Tijuana, Mexico for two years doing service. After graduating with a BA in Letters, I then went on to pursue my lifelong goal of going to law school. While attending the University of Tulsa College of Law, I started the Art of Manliness as something fun to do in my spare time. But the website really took off. Today I juggle working on the blog with working for a legal research company.

Connect With Brett (and tell him you saw him on RISE!):

On Twitter: and
Pre-order Brett and Kate’s new book,

This Episode Of The Rise To The Top Is Exclusively Sponsored By :

Today’s Rise To The Top show is sponsored by HubSpot, which wants to help your marketing take full advantage of the exploding mobile market. In HubSpot’s free Mobile Marketing Kit, you’ll get proven marketing strategies to reach the mobile market, everything you need to know about QR codes and how to use them, and marketing tips to maximize the release of your iPad app. Download your free kit today at .

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  • David Anspaugh

    I’m so glad you did this Dave! I’ve been waiting for somebody to interview Brett. His site is huge!

    • David Siteman Garland

      D- Happy to do so. His site is AWESOME and so is the story behind it.

  •  I’m still trying to find a real razor thanks to his site. downloading for ipod…now

    • David Siteman Garland

      Awesome, Justin…gotta love the straight razor

  • So many successful entrepreneurs talk about the importance of offering your help to someone before asking him/her to do something for you. Yet it seems like many people still don’t get the picture!Anyway, very interesting interview. Brett was super candid and offered a great picture of the evolution of his business.By the way, I’m pretty sure Brett is secretly the singer of Local Natives:

  • Awesome candid interview with Brett. Thanks for sharing on all the (financial) realities of building an online business. So many people talk about making a lot of money, few talk about the realities of big hosting fees, paid writers, etc.  P.S. Brett, I agree with David. Go for the VA. 

    • David Siteman Garland

      My pleasure, Nicole. And that is the juicy stuff I’m always going for so we can all learn a bunch. He better go get that VA 🙂

  • Great interview, thanks. Crazy how his site really grew organically. Did you really drop the f-bomb at Skype for freezing up? Classic! Keep the great interviews coming.
    PS, what is a VA? virtual assistant?

    • David Siteman Garland

      LOL – It froze up a couple of times…I just left that one in. And yes, exactly, VA is virtual assistant.

      • shelia

        I heard that too!  Very funny.

  • Very cool interview guys.

    Brett, here’s some good advice re: hiring a VA:

  • Kamyar Movaffagh

    He should have just said “How To Be Don Draper” when he was asked to describe the site/blog haha.

    PS. I also like how you looked directly at the camera and said “[email protected]&k you Skype” when it froze up hahahaha.

  • Underwing UW

    Fantastic ideas all around! He reflects on some of the same topics in the Art of Charm podcast.



These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!