The Non-Douchy Approach to Building Badass Biz Relationships with Special Guest Saul Colt



These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

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OK, so when it comes to being a rocking mediapreneur, there are really three magic things you need (I mean, yes there are more, but here is the core).

  1. A badass audience of raving fans
  2. Badass products and services
  3. Badass relationships with key players (not like pimps…I’m talking the important people in your niche)

And if you miss one, two or heaven help ya, all three of these things – you might be in troubbbleeeeee.

Example, you have a great audience of fans (yay!), everyone knows you and you know everyone cool in your niche (yay!), but you don’t have a product/service = no money (boo!).

Or you have a great product/service (yay!), a badass audience of raving fans (yay!), but you are having trouble expanding because you don’t know anyone outside your home (cat doesn’t count).

The problem is, I bet there are people you want to meet, but might not be sure of the *best* approach to not come off as a…well…douche-a-saurus. Today, I discuss some things to do and things definitely not to do, with Freshbooks’ Head of Magic, Saul Colt.

Enjoy! And what key mistakes do you see others making when looking to build biz relationships? Lemme know in the comments.


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  • Jason

    David & Saul,
    Thanks for a great show! I can’t think of many ways as powerful or rewarding as developing partnerships online and off.

    • David Siteman Garland

      Definitely. And often screwed up 🙂

      • Aviv

        I think the key take-away here – and not an easy one to swallow – is that it takes TIME! Saul set it right up front. People don’t want to do it but if they were serious about their business they should – I mean, if you’re passionate about your business (which you should be, right David?) then it should be fun to get to know others in your niche and enjoy discovering them.

  • Renee Phoenix

    David & Saul,
    Thanks for such a great insight into online business etiquette. I teach an Intro course at a community college called Business, Marketing and the Internet. My students definitely need to see these kinds of interviews – you made the “resources’ list for Week 1 of class. 🙂
    Hope to be able to refer them to more good stuff about the world of online business.

    • David Siteman Garland

      Very cool, Renee!

  • We are fanatical Freshbooks customers, so it was fun to see who is behind the scenes over there!

    • David Siteman Garland

      Woohoo! Freshbooks rocks, eh?

  • Mikky

    Hi David & Saul,

    Saul, couldn’t agree more on the US tv shows, don’t forget the amazing Super Bowl ads we are missing out on too eh!

    As for the big q of the day, I rather get a big No or any reply then not hearing back at all. That is the worst, you are checking your email multiple times a day hoping to hear back, wondering if you should resend.

    David, maybe you could hang your mike from the ceiling, just a bit over your head, like how they set up mikes to film movies.


    • David Siteman Garland

      Hah, I’ve got a few ideas re: mic placement will reach into my bag of tricks 🙂

  • Insiya Hussain

    David, awesome advice. Stumbled upon Rise To The Top a few months ago and have watched almost every interview since (we’re talking hundreds!). Loving the new Q&A series too. Thanks for sharing and for creating killer content.

    • David Siteman Garland

      Sa-weetttttt! Welcome aboard 🙂

  • Very cool, humble guy. Non-douchy is definitely the way to go!

  • Great show guys! Thanks for reinforcing online etiquette. It’s so true…would we approach someone on the street, asking them for certain favors that we would freely ask online? Have been on both sides of the issue (having done this myself).

    Believe telling someone ‘no’ if you cannot help them is the best approach (as politely as possible). Have not always been the best at this and have experienced hard feelings as a result. I guess it’s a difficult e-mail to write, so we put it off.

    Thanks again for continued awesome content, David!

    (BTW – would you mind tweeting out my web series?…..Just kidding….I don’t have a web series). 🙂



These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!