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How Shama Kabani Built Her Massive Online Influence Through Social Media

 

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(NOTE: So sorry for the poor video and occasional skipping in this interview. Sadly, sometimes Skype and Internet connections have a mind of their own. I figured, though, that the content was WAY too good to not put up. Apologies to Shama for some awkward freezing of her face!)

Unless you are living under a rock in the marketing world, you have probably heard of Shama Kabani.

But just in case you haven’t, here’s a rundown:

Shama KabaniShe is Founder of and author of The Zen Of Social Media Marketing (check out the interview I did with her about the book ). She has been dubbed a “millennial master of the universe” and “online marketing shaman” by Fast Company magazine. In 2009, Business Week honored her as one of the Top 25 Entrepreneurs Under 25 in North America. Shama holds a masters degree from the University of Texas at Austin, and prides herself on being a constant learner. Her website, , has turned into a high-traffic destination for people looking for advice on how to successfully market businesses online. Companies around the world have hired Shama and her fast-growing digital media agency to guide them through the world of social media marketing. She also hosts a popular web TV show on new media marketing at , and is regularly quoted on marketing and technology trends by broadcast, print, and online media.

Whew, tired yet? The cool thing about Shama (besides being an awesome person) is that she has really exploded onto the scene the last few years and put herself on the map as a trusted resource and there is a LOT to learn from her.

In this interview, you will learn:

  • How she built up trust and influence one step at a time before launching her digital marketing firm.
  • Shama’s keys to social media success that anyone can really implement.
  • How she has leveraged her “fame” into business.
  • The strategy behind Shama.TV and how it has helped build her business.
  • Why Shama built her brand in a very specific way (great branding takeaways).
  • Why Shama decided to market herself as a speaker and trusted resource as opposed to a “company”.
  • …and oh so much more.

As always, the goal with RISE interviews is to learn from the most interesting, passionate people in the world to help you build your business. What did you learn from Shama?

Connect With Shama (and tell her you saw her on RISE!):


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Download the introduction and first chapter of my upcoming book, Smarter, Faster, Cheaper, !

Make sure to circle back. Looking forward to hearing your thoughts on the book. And don’t forget – the book comes out on December 7th!

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Book Update: Less than two months away from the launch of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Check out the book website and I hope you will pre-order your copy (and 10 more for your closest friends *wink*).

  • Interview with Shama Kabani, Founder of The Marketing Zen Group, on
    building trust and influence, keys to social media success, leveraging
    fame into business,

 

GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!