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How The NHL Has Risen To The Top Of Social Media By Being Entrepreneurial

 

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by David Garland in Interviews & Guests, Media Innovator

David Vs. Goliath

Every entrepreneur knows the ole David Vs. Goliath story. A triumph of little over big.

The NHL in many respects is David. Often dwarfed by the other bigger sports in America (MLB, NBA and NFL).

However, the NHL has passionate fans. They might be outnumbered, but only in size.

Social media is an incredible leveling of the playing field for the underdog. Why? Because little can compete with big. Creativity and passion can out duel a massive budget.

And the NHL is out dueling EVERY other major sport. The fans come out in droves on Twitter and Facebook. They are engaged. Spreading the word.

Want some numbers?

The has quickly risen to (to date) with over 350,000 followers.

The has over 250,000 fans plus tons of unique media (photos, videos and more).

What have been the keys to success?

It all starts with the woman behind the NHL men. Stephanie Bagley is a project manager for (a unique consulting company created by former RISE guest Gary Vaynerchuk and his brother AJ) and writer for ESPN the Magazine. She has spearheaded an incredible effort based on creativity, media and getting the fans involved.

In this interview she shares the keys to success and hopefully it will spark your creative social media mind for your business as well.

Best part about all of this is you can do it without a huge budget. You have to be smarter, faster, cheaper than the competition even if your client/fan/customer base is 2 or 200,000.

This episode of RISE Is Sponsored By:


where you get supplier pricing (no BS haggling) for being a friend of The Rise To The Top. Johnny Londoff is a great business owner who focuses on relationships first (which is HUGE). You can check out my interview with him talking customer service.

. An entrepreneur helping entrepreneurs with IT. As opposed to hiring a IT staff (expensive) you can have your own experts on call to take care of all that geeky stuff in your business. Trust me, this will save your butt a lot of time and energy. Here is founder Ryan Mortland talking about the keys to outsourcing your IT.

 

GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!