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Robust Wine Bar Sold 4,200 Groupons At $18 Each, But Would They Do It Again?

 

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The “deal of the day” debate and data continues to unfold. Some people love it. Others despise it like the plague of death (not really exaggerated). There are all kinds of players in the “deal of the day” game, with of course all kinds of differences in how they operate, how it works, etc. – ranging from to . There is no denying of course that the 800 pound gorilla in the room is , which was recently valued at over $1 billion (yes with a “b”, like “bling”). Great for Groupon, but what about local businesses using the service? Is it worth it? Is it a good idea? What kinds of expectations should a local business have?

Robust Wine BarEnter Arlene and Stanley Browne, Co-Owners of , an excellent (I know from firsthand experience) wine bar and cafe in St. Louis, Missouri who were nice enough to come on the show and “tell all” about their Groupon experience.

In this interview, you will learn:

  • How the deal came about (did they get contacted by Groupon or did they go out and request a deal).
  • Why they viewed Groupon as marketing + customer appreciation.
  • Revenue generated as a result of selling 4,200 Groupons.
  • Lessons learned, mistakes made, and results.
  • Suggestions for other business owners looking to try it out.
  • …and a big question: Would they do it again?

What about your thoughts? Have you tried Groupon or something similar? Or do you have clients that have used one of the “deal of the deal” services? What has been the experience?

Connect With Arlene and Stanley (and tell them you saw them on RISE!):


– Arlene is super active on Twitter and pretty much the friendliest person in the history of the world.

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GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!