Wine, Web & Innovation: An Interview With Gary Vaynerchuk



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About Today’s Guest, Gary Vaynerchuk:

Gary VaynerchukLast time I interviewed Gary Vaynerchuk on the show, I was lugging video equipment in New Jersey to visit his famous Wine Library TV in 2009. Gary was already at rock star status, but as we all know, so many things can change quickly. It was time to track down Gary (easier said than done, trust me) for an update. Always full of raw passion and insight, enjoy this chat with Gary.

We cover a wide variety of topics from books and publishing (including his new excellent book ) to marketing to his new show/app/project to his radio show to some hot, emerging technology to keep an eye on.

Connect With Gary (and tell him you saw him on RISE!):

Grab a copy of his new book,

This Episode Of The Rise To The Top Is Exclusively Sponsored By :

Today’s Rise to the Top episode is sponsored by , whose newest eBook, “The Facebook Marketing Update – Spring 2011”, provides insights and details on how to market on Facebook (which is super important) by using the Open Graph, contests, Places, Deals, Connect and more. Get your free copy today of the Facebook Marketing Update at .

Subscribe To RISE:

You can join the 100,000+ RISE enthusiasts and catch new episodes every Tuesday and Thursday morning, featuring conversations with unique guests on, as well as iTunes ( and ) and now on your television via and .


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Show the world you are fluff-free with !

Have you nabbed a copy of my book Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business? You can grab the first chapter for free , and you can buy it or anywhere books are sold.

  • Dude, can’t wait to see your paid subscription model. Gary’s right, you can “Crush It”. I’d be happy to sign up 🙂

    • David Siteman Garland

      Jeff – No plans for one as of now, but you never know 🙂

  • No fluff but two cute energizer bunnies indeed. Love it.

    • David Siteman Garland

      Haha thanks, Natalie. And that is called “A One Hour Interview In Twenty-Five Minutes” 🙂

  • Great interview David, plenty of insights, nice one!

  • Great interview David and btw really impressed by the new site design.

    It’s great to see two mediapreneurs share their experiences and lessons, now I’m just waiting for the SFC app. What do you think David?

    • David Siteman Garland

      John – Thanks…and coming soon 😉

  • Gary is a (non)evil genius. You guys are a good team too 🙂

    • David Siteman Garland

      Haha…he is a little evil 😉

  • Hey David,

    Can’t seem to find the actual “Cabana” iphone app dev service mention in the show on the web. Do you have a direct link for it?


    – Christopher

    • David Siteman Garland

      Let me see if I can hunt it down for you…

    • David Siteman Garland

      Found it: Cabana =

      • Anonymous

        Cool beans!

  • I’m curious as to why he doesn’t link the wish list to so people can buy it right away? It seems like a natural revenue stream, plus it would make the user experience better.

    (Obviously he doesn’t carry every single wine in the world, but the ones that he does, why not allow us to click through to buy?)

    • David Siteman Garland

      Interesting question, Carmen.

  • Anonymous

    Good stuff as always. Do we want to place bets his next book will have “Context” in the title?

    • David Siteman Garland

      Hah, I have a feeling he won’t be doing another book for awhile 🙂

  • Dang, some great websites mentioned there and loved the short n snappy conversation!

    • David Siteman Garland

      Snap, snap. 🙂

  • Jason Gracia

    Loved the interview, David. You’re at the top of your game and it’s a true pleasure to be along for the ride.

    • David Siteman Garland

      Jason – You just made my day. Thanks for the kind words!

  • Anonymous

    Great interview David….as always

    • David Siteman Garland

      Thanks man 🙂

  • Hi David, came across you at hubspot with an interview with Scott Kurtz, and your website. I see that you have done an interview with Gary Vaynerchuk, we at have been following him for the past year. Great interview.

    • David Siteman Garland

      So glad you liked it and great to hear from you!

  • thanks @therisetothetop:disqus Congratulations! Context Marketing. Executing this wonderful show!

  • Luke

    Big fan of Gary Vee. I think social media is already having a huge impact on business.
    It’s cool you got to talk to him.
    Thanks David.



These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!