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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 3:00 – What Tosha’s course is all about.
  • 7:22 – The purpose behind her course and why she created it.
  • 8:50 – Where her struggle shows up with the course.
  • 11:18 – Where DSG sees the issue with her course sales.
  • 13:23 – Exploring possible solutions including more access to live coaching.
  • 14:43 – The importance of testing and how to do it.
  • 20:30 – How to connect live with your groups while adding tons of value with less stress.
  • 22:36 – Differentiating the course from the paid community.
  • 26:00 – The value of a small focused community and how to market it well.
  • 28:15 – Examples of cross-selling and how to do it correctly.
  • 29:55 – How to make a huge deal out of your offers and why it’s important.

Ideas Worth Sharing:

A course that sells live, is going to sell evergreen. - @TheRiseToTheTop Click To Tweet We need to fix the actual offer and the conversions before offering it to more people. - @TheRiseToTheTop Click To Tweet We can’t evergreen something that we know isn’t quite working because evergreen is taking something that’s working and putting it on autopilot. - @TheRiseToTheTop Click To Tweet

Links And Resources In Today’s Episode:

 

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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.