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by David Garland in Podcast

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 7:55 – The story behind ConvertKit (where the idea came from).
  • 16:18 – How the Web App challenge helped him get started.
  • 23:25 – The conversation that made Nathan millions of dollars.
  • 26:04 – Why Nathan almost shut the doors (and what he did instead).
  • 36:15 – The four-part plan when Nathan decided to go all in.
  • 43:20 – How ConvertKit stuck out in an extremely crowded marketplace.
  • 50:50 – What Nathan and ConvertKit are focusing on in 2018.
  • 52:00 – More on email marketing and why it is far from dead 😉

Ideas Worth Sharing:

You get super specific about who you’re going to serve, and then listen to them, and it really helps when you’re able to address that as your own problem. - @convertkit Click To Tweet You have to ask for money absolutely as early as possible because otherwise, someone might be using your product for free for a long time and they’re not giving you the real feedback because they’re not a real customer. -… Click To Tweet Shut it down or double down. - @convertkit Click To Tweet

Links And Resources In Today’s Episode:

ConvertKit

List Training Webinar

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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.