The Rise To The Top: Helping you generate big time revenue through your own online products & programs - yangwang.infohttps://yangwang.infoThe Rise To The Top is all about helping aspiring/rising mediapreneurs (peeps who create online media, experts, authors, thought leaders, personal brands, coaches, Internet marketers/information marketers) grow their biz like a weed & dominate online creating/hosted by David Siteman Garlanden-USWed, 20 Jun 2018 07:04:10 PDTWordPress https://wordpress.org/Free Facebook group & community (come join Rise Nation) - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/R7xVqsfrWCI/GeneralDavid Siteman GarlandWed, 20 Jun 2018 07:04:10 PDThttps://yangwang.info/?p=14082As promised today is the day 🙂

We JUST opened up our branddddddd newwwww FREE Facebook group and community: RISE Nation. If you are into online courses and digital products & programs, personal branding, building and growing your audience, etc. this is going to be the place for you.

You can request access and join the party right here:

#RISENATION,

DSG

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As promised today is the day 🙂 We JUST opened up our branddddddd newwwww FREE Facebook group and community: RISE Nation. If you are into online courses and digital products & programs, personal branding, building and growing your audience, etc. this is going to be the place for you. You can request access and join the party right […]https://yangwang.info/general/join-rise-nation/
5 Online Course Trends You Need To Pay Attention To – Episode #16 - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/5YyQKcUFJ1g/PodcastDavid Siteman Garlandmarketing online coursesnicheniche marketingOnline coursesonline learningDavid Siteman GarlandFri, 15 Jun 2018 06:59:12 PDThttps://yangwang.info/?p=14032

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 2:18 – What market maturity is (and why it’s a good thing).
  • 6:40 – Why opportunists are finally fading out of the online course industry (and the type of people who will succeed).
  • 10:36 – What to remember about launches vs. ongoing sales (the key to making your course an evergreen, sustainable business).
  • 15:30 – Two crucial things that must go with your core product (a lot of people forget these and get into trouble).
  • 18:30 – The key component that can make or break your course’s success.
  • 20:33 – Why targeting a niche is so powerful (and how to figure out if there’s a market for the niche you want to target).

Ideas Worth Sharing:


We’re still at the very early stages of online education and learning and teaching what you know, and it’s exciting because the opportunity has never been greater. - @TheRiseToTheTop
Click To Tweet



The real ‘magic’ is having an ongoing sales strategy for your online courses. - @TheRiseToTheTop
Click To Tweet



You need to have someone doing support for your business—for your online course—that’s not you. - @TheRiseToTheTop
Click To Tweet


Links And Resources In Today’s Episode:

 

  • Enjoy the show? Use the Links Below to Subscribe:

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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.

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Listen to the Full Episode: What You’ll Learn In Today’s Episode: 2:18 – What market maturity is (and why it’s a good thing). 6:40 – Why opportunists are finally fading out of the online course industry (and the type of people who will succeed). 10:36 – What to remember about launches vs. ongoing sales (the […]https://yangwang.info/podcast/online-course-trends/
The Complete Guide To Creating A FREE Facebook Group That Grows Your Business - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/_BuweEcMrwQ/GeneralDavid Siteman GarlandThu, 14 Jun 2018 12:06:47 PDThttps://yangwang.info/?p=14022

When it comes to learning how to create and grow a FREE FB group to build your business, there is no two people better to show you the way than Josh and Jill Stanton of Screw-The-9-To-5.

Not only do they run their own successful free FB Group (with over 12,000 members) but they have mastered the art of the art & science of using free FB groups to grow your email list, build community and sell more of your products and programs (and teach others to do the same).

They walk the talk.

In this “way more than a blog post” Josh & Jill break down exactly what you need to be successful with a free FB group (and there is additional training at the very end of this if you want to take it to the next level.

Enjoy!

Enter Josh & Jill….

People are raving about using Facebook groups for business these days and how amazing they are for building your brand and creating tight knit, engaging communities full of loyal members.

And it’s got you thinking, shouldn’t I be jumping on this bandwagon?

But before you take the plunge, that nasty little shadow of self doubt lurks out from the depths of your mind and paralyzes you with questions like…

“Who the hell am I to start my own group?”

“What if I no one joins?”

“What if *gasp* no one posts and I’m stuck with a group full of LURKERS?!”

If this is starting to sound just a little too familiar, don’t sweat.

I totally get it.

In fact, I hmmm’d and hawww’d over the decision to start my own free group for about 6 months before pulling the trigger.

Seriously.

And now after building up TWO free groups with over 55,000 members combined (fo’ real), I can honestly say making the decision to create and build our free Facebook groups was monumental to the growth of our brand.

Which is why we wanted to create the be-all-end-all of free guides to help our fellow webpreneurs get set up and started with their own free Facebook groups for their business.

Because I’m tellin’ ya, if you do it right, a free group can transform and catapult your business in ways you’ve never imagined!

Which is exactly what we’re going to be diving into in this guide!

So brace yourself, because we’re getting down and dirty with all things Facebook group related.

From “how the heck do I grow my group?” to “alright, now how do I get them to speak up and engage in there?” to “how do I sell inside my group without sacrificing my community?”…

We’re gonna hit it all!

So let’s dive in…

What Is a Facebook Group?

Nearly 1/3 of the world’s population has a Facebook account.

Let that sink in for a moment.

*takes a little pause*

Wild, right?

Heck, I still remember creating my FB account back in 2006 and how quickly “just message me on Facebook” became a go-to saying of mine.

Fast-forward a few years and I started using it as a tool for our various businesses and a whooolllleee new world opened up.

And while Facebook’s initial mission used to be “To give people the power to share and make the world more open and connected.” (uhhh mission accomplished!), they recently unveiled their updated vision, ultimately highlighting why soooo many of us love and use their platform…

“Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

See that little underline up there?

Yep! it’s all about community building, baby!

Which is where this free guide comes in…

You see, as I mentioned a few lines up, we have been running a free Facebook group for the Screw The Nine To Five brand now for 3 straight years.

In fact, we’ve built TWO!

And while it’s been an amazing experience, we’ve learned a LOT when it comes to running a Facebook group.

(55,000+ members will teach you a thing or two *wink*)

So we wanted to use the next, ohhhhh, few thousand words to deep-dive into the nitty gritty of starting, growing and engaging a FB Group for your brand.

Sound good?

Great.

Let’s get into it…

How to Start a Facebook Group

There are two ways to create a group; from your personal account or you can create a group for your Page.

One way isn’t necessarily better than the other, but when you create a group for your Business Page all future posts will be under your page name and your group will be seen as a “linked” group on your business page.

We’ll show you both ways, but start by showing you how to create a Facebook group from your personal profile.

Step One: Add Group

There are two ways to create a group through your personal profile — on your profile page or through your profile Home page.

Through Your Profile Page

Using your tab bar above your post section, select the “More” dropdown menu. From there click on “Groups”.

Through Your Homepage

The left sidebar of your Homepage has several links listed under different categories including Shortcuts, Explore and Create. You can create a page by selecting Groups under both the Explore and Create categories.

If you go through the Explore >> Groups path, you will be brought to a list of all the groups you are currently a member of.

The option to create a new group will be in the top right corner of this page.

If you go through Create >> Group, you will automatically be sent to the Create Group lightbox.

Through Your Business Page

If you are creating a Facebook group for your business page, go to your business profile Page. In the left hand sidebar select Groups.

If your sidebar does not have a Groups tab go into your Page settings, Edit Page and click Add Tab. Select the Group tab and it will now become a part of your left sidebar.

Click on the Groups tab to be brought to step two.

Step Two: Create a New Group

Whether you go through your personal profile or business page, you will be directed to the page that allows you to create your group.

And it’s only one simple click away.

Click on the “+Create Group” button.

Step Three: Give Your Group a Name

It’s time to get creative and name your group. Don’t overthink this process, but you definitely want your name to reflect the intention of your group.

For example, our Facebook group is simply “The NEW Screw the Nine to Five Community.”

Nothing fancy, but it describes exactly what we use it for — building an allegiance of like minded entrepreneurs who want to Screw the Nine to Five with us.

Easy.

Now enter your name in the light box.

Step Four: Add Members

Before you can start pimping out your new group, you will need to add at least one Facebook friend to your group.

A little backwards in my opinion, but it is what it is.

Step Five: Choose Your Privacy Setting

There are three different types of Facebook groups privacy settings — Open (available to literally anyone), Closed (searchable, but must be approved by an admin) and Secret (only members see this group).

The choice is yours, but we recommend using a Closed group.

Closed Facebook groups allow you to monitor who enters your group, while still being easy to find. They also give you access to fun new “Join Questions” which we’ll talk about later on.

Tip* We suggest checking off the “Pin to Shortcuts” button before creating so it’s easy to find in your Home page sidebar.

Once you’ve filled everything out, click Create.

Step Six: Choose a Group Icon

If you’re already a member of a Facebook group you may have noticed that in your News Feed sidebar, each group has its own icon.

Now your icon doesn’t actually mean anything, but it sure is fun to pick one out.

Facebook provides several cute little emojis/icons to choose from so customize away. If you don’t like the one you choose now, you can always go back and change it later.

If you truly aren’t interested in icons you can skip this step.

Step Seven: Get Personal — Fill Out Your Facebook Group About Section

Your Facebook group About section is essentially your group’s business card. It contains all the important deets your members will need to learn about you and what this group stands for.

This also happens to be a great spot to list out your Facebook group admin rules so they are front and center.

Here’s a peak at what ours looks like:

Step Eight: Brand the Heck Out of It

Time for the fun stuff: Branding your group!

Your group header image gives you the opportunity to splash your brand for all of FB to see, as well as tease or direct your members to specific resources.

Unlike your personal profile header image, your business group header should be more than a pretty picture.

Get wild and crazy and add a Call to Action and inspire your members to take an action.

Some of our favorite cover photo CTAs have been:

  1. Click the pic to read the rules
  2. Subscribe to our podcast over at TheScrewShow.com
  3. Upgrade to our exclusive membership over at JoinScrewU.com

Our next CTA we will be testing out?

Our upcoming Free Traffic Workshop we’re unveiling shortly!

What’s more is you can use this cover photo for damn near anything!

Got a freebie you want to pimp out?

Highlight it on your cover photo!

Wanna fill up your webinar?

Mention it on that cover photo!

Setting the stage for an upcoming launch?

Feature it on dat cover photo!

Want your group members to turn on notifications for your group or pin it to their shortcuts?

You know what to do…

PUT IT ON YOUR COVER PHOTO!

Step Nine: Edit Group Settings

Alrighttttt, now it’s time to get into the nitty gritty of it all.

*rubs hands together excitedly*

Start by clicking on the “More” tab and select “Edit Group Settings.”

Inside the group settings page you will see several different items that you can customize to your heart’s content.

We’re talking privacy settings, membership approval, updating the group description, posting permissions and so much more.

I feel like this is the perfect opportunity to…

Show you my tipssssss!

Tip #1 – Customize Your URL

Customize your group URL and add in an email address so members can contact you directly (if you’re open to that level of access).  

Tip #2 – Only Let Admins Approve New Members

Update your membership approval to only allow admins access to approving new members.

This gives you and your admins exclusive rights to approving and denying new members.

Tip #3 – Get Crystal Clear On Your Facebook Group Rules

Write down what you’re willing to moderate so you can shape your members behaviour to serve you and your business goals with this group.

( at our group rules)

For example, we don’t allow members to post video in our group because it’s too time consuming to review every video to ensure no one is self promoting or violating our member guidelines.

We also don’t allow any self-promotion, links to your own social profiles or website, affiliate links, opt-ins and freebies or branded photos outside of our promotional thread.

Some people may think that seems strict, but after 3 years of moderating free communities, to us this feels light and easy to manage.

Moral of the story?

Get clear on what you’re willing to allow and what is a no-go for your group….and then stick to it.

Tip #4 – Create “Join” Questions

Under the ‘Membership Requests’ section you can customize up to 3 Facebook Group questions that potential new members must answer if they want to be considered for your group.

This is one of our fave new ways of getting to know new members before they even step foot in our group and to collect a little market research!

Like I mentioned above, here are a few of the Join Questions we’ve used with our group:

  1. Do you agree to the rules? (a must for any group, IMO)
  2. Scale of 1 to 10 how interested are you in learning more about Screw U? (a bunch of our members inside Screw U have come from this one Q alone!)
  3. What value can you bring to this group?
  4. What is the biggest obstacle in your business right now?

Again, that last question gave us enormous insight into what our members were struggling with and gave us the inspiration to create an entirely unique training around it!

It’s called 90 Day Traffic and it’s going to rock your entrepreneurial world.

Seriously.

Tip #5 – Add Tags

Tags are essentially keywords that people can use in the Search bar to find your group. By adding applicable tags related to your business, it will make it easier for others to find your group.

In the Tags box, start typing in a word. It will automatically populate suggestions. Click on any and all that are applicable.

For example, you might want to add “online business,” “entrepreneurship,” or even your business name.

You can only add up to 5 tags though, so choose wisely.

Step Ten: Get Posting

You’ve done all the admin work, now it’s time to start posting and get that conversation rolling.

The best way to break the ice, especially in a new group, is by creating super engaging and easy to answer posts.

Which is why we are big believers in conversation sparking themed posts.

(Not sure how to get people chatting in your group? )

If you’ve created a post that you want your members to see every time they pop in, make it a Facebook Group pinned post.

To pin a post, simply write and publish a post. Once published, click on the three dots in the top right corner of that post. This will give you some scroll down options, one of which is “Pin Post”.

Pinned posts will automatically be “pinned” to the top of your Group’s feed until you choose to remove it, allowing more of your members to see your posts without having to worry about them getting buried in the feed.

Score!

Alright, so now that you know how to start a Facebook group, let’s jam on how to grow it.

Best of all, I’m going to show you how to do it fo’ free without having to throw down on Facebook ads.

Ready?

You’ve got your group set up, now it’s time to promote the heck out of it in order to get more Facebook group members.

But how do you get the word out there?

After all, if no one knows about your group, how the heck is it going to grow?

Fortunately we have a metric tonne of ideas (both free and paid!) to grow your group, without requiring too much time on your end.

Score!

How To Promote Your Facebook Group For Free

On a shoestring budget or simply looking to leverage some free promo?

Over the years we have come up with several crafty and 100% free ways to promote our group.

The best part is you can start using these strategies RIGHT NOW if you have your group set up.

Let’s break a few of these down…

Your Website Navigation Menu

If you have a website (and I’m guessing you do!) then one of the hottest pieces of real estate you have is your nav bar at the top of your website.

Why do we love this strategy?

Because your navigation bar is the first place people will look when hunting down more deets on you and your business.

So why not use it to send traffic to your Facebook group?

We had our group linked on our nav bar for over 2.5 years and it was a wildly effective way to move people from our site into our group with one click of a mouse.

Now, because there is limited space in your nav menu keep things short and sweet and simply create a button that says “Free FB Group” or simply “FB Group”.

From there you simply redirect them to your Facebook Group join page.

Simple and easy.

Just how we like it.

Not sure how to create a redirect to move people from your site to your group?

Josh walks you through this entire process (plus what’s working RIGHT NOW in our group) with DSG.

Now if you’re wary about sending traffic away from your website, don’t sweat.

By sending your website traffic through to your Facebook Group you are still sending them to a space you moderate and can engage with them.

More so, you are inviting them into a private community where they can engage, connect, learn and grow with you—allowing you to build that coveted Know, Like and Trust factor (the KLT as we like to call it) making it easier for you to upgrade them from a free member into a paying customer.

Another option?

Your Thank You Pages

Thank You Pages are one of the easiest ways to get more group members for free and are stupid-easy to set up using a tool like LeadPages or ClickFunnels.

Just think about how many Thank You Pages you likely have!

From lead magnets to sales funnels to free challenges to webinars, if you’re building an email list, chances are you have at LEAST one Thank You Page you can use to strategically move people into your group!

Think about it this way…

People need something to do after they opt in for a freebie!

You can give them that clear Call to Action with something as breezy as “Thanks for signing up. Come join us in our Free Facebook Group and let’s get to know each other better!”

Boom.

Yet another automated way to grow your group without constantly having to ping people directly!

What’s more is offering these ‘next steps’ or ways to connect with you on a deeper level gives direction to those who have already shown an interest in your business, allowing you to elevate that relationship into a paying customer faster.

Your Email List

Emails are a fantastic place to subtly drop your FB Group link.

Here’s how we do this…

Each time someone signs up to our email list, we send them a welcome email (we call it an Indoctrination Email) that gives them the link to download whatever freebie they signed up for PLUS gives them some background on who Josh and I are, what they can expect with The Screw and a few “next steps” they can take to connect with us more.

Joining our FB group is the second step we prompt them to take and it works like a charm!

Wanna double down on your email game?

Use the P.S in any of your broadcasts to prompt people to join your group who may not already be in there.

Hell, you can even incentivize them more by highlighting a popular thread or conversation that is already happening in the group and invite them to chime in with their thoughts!

I see some of the most successful Facebook groups doing this and it works like a charm!

Your Personal Profile and Featured Photos

Perhaps one of the craftiest strategies I have seen for promoting a Facebook group is by using your personal profile page’s cover photo and feature photos section.

Now, I don’t do this myself because I rarely use my personal account for business purposes, but I’ve seen others do it and think it’s incredibly smart.

To be clear, this is on your personal profile page, NOT your business page.

Here’s how you do this:

Using a tool like PicMonkey or , create an eye-catching cover photo with a quick description on what your group is all about and who it’s for with a clear CTA to “click the pic to join the group”.

Kinda like how does in her profile cover photo for her group

From there you simply add the link to the photo description so when people click on the photo, they can easily join the group in one quick click.

You can see this in action once you click into Jessica’s photo…

And when I asked her why she chooses to use her personal profile to promote her group, this is what she said:

“Growing a Facebook group (or online business, in general) can feel like you’re standing in the middle of the street screaming at people with nobody listening, but I have found that if I have my personal profile optimized in a way that attracts people to my group, and my business as a whole, it doesn’t feel as difficult.

As a video marketing strategist, I tend to get tagged in other Facebook groups and conversations online about YouTube, equipment, live strategy, etc so my name is instantly associated with the topic – BUT – if I just left it at that, someone would have to click on my name, scroll through my personal profile and find my business page, then go to my website before ever finding MY group.

So, with the strategy I use of “pimping out” my personal profile, it takes a simple click (or even hover) on my name once I’m tagged or I comment for someone to see that I have a Facebook group that they want to join, and we all know that the less clicks someone has to execute to land where they should be, the better.”

Pretty damn smart, right?

Want to see another example of this in action?

Check out use of her personal cover photo to promote her free group,

Pretty sharp, right?

Then once you click into the photo, here is what you see…

Not only does this help Jaya use her personal profile strategically, but similar to Jessica it helps direct people from other groups (or FB in general) towards her group without her constantly having to promote it.

Ahhhh leverage. You sexy.

Want more tips on how to use your personal profile?

Try using your “featured photos”!

What the heck are “featured photos”?

It’s a section on your personal profile where you can feature up to 5 photos that tell a story about you and your business.

I’ve even seen people get super creative and create one large image that promotes something for their business.

Now, I bet I can guess what you’re thinking right now…

“Jill how does this attract new members if the only people seeing it are my current Facebook friends?”

So glad you asked!

You see, if you are active in other groups that are relevant to your business (and you should be!) and you’re showing up in a helpful, value-driven way, people are inevitably going to click on your personal profile to learn more about you.

It’s classic Facebook Stalking 101.

Which means if you can trick out your profile using the different pieces of real estate you have, ie. your cover photo, your featured photos and even your bio (where you can add links) you are increasing your chances of new members joining your group…fo’ free!

Score!

Oh, and I’m not done yet…

Your Social Media Bio Links

Another dead-easy way to get more members into your facebook group is to start by using any and all social media profiles you have.

Login to your Instagram, Pinterest or Twitter account, for example. On each of these platforms you have the opportunity to add one link to your profile.

Most people opt to use this link to send viewers to their website or an email opt-in (which is super smart, btw), however you can also use these links to direct your followers to your group.

Stealthy, right?

This can be done on literally any social platform that adds a link. Here’s what our Instagram link looks like:

Should you be using a big ol’ clunky Facebook link though?

Hellllll no.

Instead, I want you to use…

Custom Domain Names

This is one of my favorite organic growth hacks as it’s so simple to set up and works like a charm!

Why?

Because saying “Join us at ” is so much easier than “Join us over at  ”!

And yes, while technically this tip isn’t free (because you have to buy a domain name), it’s wildly beneficial to your efforts AND domain names are incredibly cheap!

We use NameCheap.com for all our domain names and absolutely love the company.

If you aren’t tech savvy, don’t fret.

Josh walks you through a quick and easy way of doing this with David Siteman Garland!

Or if you’d rather go the DIY route, most domain registrars offer step by step instructions in their support FAQ section.

Facebook Lives

We are suckers for Facebook Live!

These livestreaming broadcasts give you the power to interact live with your followers and build a loyal relationship with them.

They also allow you to take your viewers behind the scenes with you, give them loads of free value-driven content and engage in real time with them!

What’s more is you can use your FB Lives to drive viewers to your Facebook group throughout your broadcast to continue the conversation inside your free community.

Again, this is where having for your group is wildly helpful!

Your Featured Posts or Interviews

This pretty much gets summed up by these 4 words:

Pimp. your. group. EVERYWHERE!

Seriously.

Now, in case it’s not obvious, we are BIG believers in the power of building organic attention to your brand.

Why?

Because not only does it save you a ton of cash in the beginning, but it’s paramount to the longevity of your business.

So how do you do this?

Well, Josh has a whoollllleeee Free Traffic Workshop he runs (that will up your traffic game in ways you can’t imagine), but simply put it breaks down to this…

You gotta put in the work.

Plain and simple.

That means guest posting, doing podcast interviews, showing up in relevant Facebook groups, doing FB Lives with those who have audiences you want to get in front of and doing interviews on other people’s webshows!

And yes, I know it sounds like a lot of work.

But you know what else it is?

Dangerously effective in helping you get your business in front of those who are perfectly aligned with what you have to say and sell.

What’s more is in each interview or feature you do, you’re likely going to be given a chance to tell people where they can connect with you…

This is where you pimp your group with that sexy custom domain you just set up and funnel people from that interview into your group where they can connect and engage with you.

I do this on every. single. interview I do and have had thousands (and thousands) of people join my group as a result of doing this.

Trust me, it works.

Still hungry for more?

What about trying out a good ol’…

Facebook Group Takeover

Sounds pretty rad, right?

Here’s how they work…

Chances are you’re a member of other Facebook groups related to your interests and of course, business niche.

Which means you’re likely showing up in those groups, providing mad value and positioning yourself as a go-to in your space.

And if you’re doing it right (ie. never trying to skirt the rules and always giving more than you take), the FB group owner is going to take notice.

From there, you can start to build a relationship with that group owner and suggest trading Group Takeovers!

So how do they work?

Essentially, you each create an introduction for the person doing the takeover (so your group members aren’t confused) and explain what the members can expect to gain from this person’s posts over the coming few days.

Then each day the guest either creates a high-impact, value-driven post that teaches something or does a FB Live in your group teaching your members something actionable.

You can even cap it all off with a live joint Q & A session for your members that not only rocks their world, but again, positions your guest as a go-to in their niche.

Then you just simply repeat the process in their group!

Not only is it engaging, but it’s highly valuable for your members.

Shazam!

Of course, if you’re craving some accelerated growth for your group you do have the option to run FB ads to it.

Kinda.

Allow me to explain…

Using Facebook Ads To Grow Your Group

Now, here’s the thing…

I’m gonna say something that is likely going to get some readers a tad fired up.

*deep breath*

I loathe the idea of running Facebook ads to promote your group.

Why?

Because you can’t directly measure the return on your investment.

Why not?

Because if you execute on even 2 or 3 of the tips I mentioned above, your group will organically grow without you having to spend a dime.

Which means you won’t be able to tell who is joining from your ad and who is joining from your organic efforts.

What’s more is when you run Facebook ads for groups, it’s damn near impossible to know which members who convert into paying customers have come from your ads…without you directly asking them.

And to me, the fact that you can’t measure that ROI makes running ads to grow your group a less than savvy spend of money.

Instead, if you are hell-bent on running ads to speed up the process, run them to a lead magnet and use your Thank You Page and Indoctrination Email (tips we covered a few lines up) to get your new subscribers into your group.

This allows you to track your ad spend, your ROI annnnd it helps you build and grow an asset you actually own, ie. your email list!

Because, trust me, the last thing you want to do is focus all of your efforts on building your brand on rented land.

Harsh, but true.

*wink*

Alright, so now that you know how to grow that group of yours, let’s talk about how to engage that bad boy so you’re not sitting there with a group full of lurkers.

How To Engage Your Facebook Group Members

Here’s the thing: If you’re a smart and strategic entrepreneur, you aren’t creating a Facebook Group just for the hell of it.

Ohhhhh no.

Instead, you are creating it to serve a purpose.

To connect members of your community.

To help them expand.

To make them feel seen, heard and acknowledged.

To give them a place to belong.

To build your brand awareness.

To create a cozy Facebook Group marketing channel for your business that doesn’t feel like a marketing channel.

And of course, to propel your business forward, faster.

Which means you’re going to be marketing inside your community.

*gasp*

I know. The idea of “marketing” is something a lot of entrepreneurs have a love/hate relationship with.

Why?

Because a powerful marketing strategy is like a budding new relationship.

It requires courting, and thoughtfulness.

And time.

Like any good relationship, you gotta kick things off on the right foot.

You gotta romance them.

Make them feel important and cherished.

Provide them with a safe harbour to grow.

*swoon*

And yes, ideally you wanna bring it all home with a sweet, sweet sale or two…or ten.

Now if you’re thinking “but I don’t want to piss off my members”, hear me out…

The key to marketing and selling inside your Facebook Group is finding the right balance between nurturing your community and marketing your business.

There’s a very fine line between indulgent self-promo and effective marketing.

Especially when you’re trying to facilitate an engaged community.

Fortunately, it’s totally possible to do this in a way that doesn’t feel pushy, salesy or desperate.

Let’s jam on 3 of our tried and true marketing strategies for your Facebook group.

Facebook Live in Groups

I can’t say it enough…

Facebook Live is one of the easiest ways to authentically connect with your members in real time.

Meaning it’s the perfect platform for warming things up before revving that marketing engine.

Facebook Lives are a great place to start if you want to dish out high-impact content that builds trust and rocks your members’ worlds.

Best of all there are several marketing strategies you can test out.

Here’s a few off the top of my head…

Strategy #1 — Weekly Live Broadcast

If you’re wanting to make Facebook Live a big part of your engagement and marketing strategy, there is no better way to do this than through a broadcast done on the same day and time each week.

Josh and I did this back in 2017 and found it to be wildly effective for not only drumming up engagement, but for leading members into our funnels from our FB Lives.

(More on that coming up!)

What’s more is we actually hosted our Lives on our Page and shared them into our Group, allowing us to add each and every group member who watched our Live video (for more than 3 seconds) to our “video views” FB ad audience—something that can only be done (as of now) from a FB Page.

From there, we would then retarget anyone who watched our FB Live with whatever freebie we had for that broadcast, ultimately building our email list in an engaging and high-value way.

Know what else we used these weekly live broadcasts for?

To sell our products and programs.

How?

By subtly mentioning them throughout our broadcasts.

For example, if we’re jamming on “how to grow your own Facebook group” we would mention because it’s relevant to the topic we were talking about.

And without fail, after each broadcast not only would our list grow but we would always pick up a few sales!

Best of all, it never felt salesy and it never pissed off any members.

Score!

Strategy #2 — Partner Up and Promote Another Entrepreneur  

One of our faaavvvourite forms of revenue in any business we’ve ever run is affiliate revenue.

Why?

Because it’s high leverage and there is little to no fulfillment or customer support on your end.

Now, it may feel counterintuitive to be using Facebook Groups promote another business’ product, program or service when you’re trying to sell your own stuff, but affiliate promotions are mutually beneficial.

How?

Because let’s face it: There are going to be needs your audience has that you either cannot meet or don’t want to cater to.

By promoting someone else’s offer to your community, it allows you to serve that need AND get paid a commission in the process!

Win!

Plus, it allows you to build strategic partnerships and relationships with other influencers in your space!

We’ve done this with promotions for Stu McLaren’s Tribe course, James Wedmore’s Business By Design program and a webinar program—all of which included FB Live Q & A sessions streamed into my group that generated over $324,000 between only 3 promotions.

Just make sure you don’t just  align yourself with any ol’ sponsor or affiliate because they’re paying cash.

Instead, only promote the people and products you either personally use or believe in.

Otherwise you can start to chip away at your credibility.

And really, no one wants that.

Strategy #3 — Host Exclusive Workshops or Trainings

Now, this marketing strategy can be potent if your business offers any kind of training or coaching.

Think about it…

One of the greatest appeals for joining a business membership group or a coaching program is to get exclusive insights, results-driven training or access to the facilitator or coach.

Well, thanks to FB Live, you can now mimic this process without having to invest in an external livestreaming platform like Zoom, GoTo Webinar or any other webinar software to deliver your training live to your members.

Instead, you can go live with your members inside your group, share your screen, talk them through your content and answer their questions in real time.

From there you can pin the replay to the top of your group, send an email to anyone who may have missed the broadcast (with a link to the replay) and even keep a running list of the different lives you’ve done (with titles, descriptions and timestamps if you’re feeling extra daring) using the “Files” function inside your group.

Now, while this is a low-bandwidth and easy way to run any kind of group program, I haaaaave to call out the elephant in the room and mention the risk…

What is it?

That at any time Facebook can change the rules without warning.

So always use your best judgement when it comes to any paid offerings you may be housing inside a Facebook group.

Facebook Group Funnels

Hands down this is one of the most deadly-effective Facebook group marketing strategies we rely on for selling inside our group without our members feeling sold to in the slightest.

Now I break down this entire process in waaaaaaay more nitty gritty detail over , but here is the basic gist of how we use Facebook Group marketing and sales funnels inside our group.

Step 1: Run a Poll

Honestly, this is always our starting point each and every time we go to create a new funnel in our business.

And we do it for 2 reasons:

The first being it builds mad engagement (as we’ve already discussed in the previous chapter) and the second is it allows us to pinpoint exactly what our members want to learn about.

Which means we get to kiss the guesswork buh-bye and only create what people want.

Here’s an example of a poll I ran a couple months back that provided huuuuuge insight for us!

Why?

Because we were expecting an entirely different result!

Ahhhhh market research, I love you!

Once our poll has run for a few days, we then move onto the next step.

What is it?

Step 2: Create Your Read Magnet

“Wait. What the eff is a read magnet?” is what I assume you just said in your head.

And I get it.

Most people expect funnels to play out like this:

Lead magnet > pitch > followup sequence > urgency and pitch > nurture

But not our funnels.

Instead, we kick things off with some high-impact free content.

This post you’re reading right now is an example of one in action.

The point is we frontload our funnels with free content that is hyper-specific to the topic people just voted on.

From there, we dive into creating our next step lead magnet.

But not just any lead magnet…

Step 3: Create a Congruent Lead Magnet

Yep. It’s all about keeping it congruent with this strategy.

And here’s what I mean by that….

Since we’re creating topic-specific sales funnels, we want to make the next step (a.k.a. signing up for our lead magnet) as much of a no-brainer as possible.

That means your lead magnet needs to be hyper-relevant to the topic of the post they just read.

So, using you can see that my Read Magnet is all about creating a dangerously-effective sales funnel and my lead magnet is the chance to “steal my emails” that we use inside our sales funnels.

Why did we choose this as our lead magnet?

Because we kept hearing from people that they didn’t know what to say in their emails to get the sale.

And since we do, it was a no-brainer offer.

Do you see how there is no disruption to the flow between the read magnet and the lead magnet?

It all makes sense. It all flows.

So not only are we serving our members with actionable content, but we’re building our list and gearing up to turn our free group members into paying customers.

How?

Step 4: Create a Value-Driven One-Time Offer

This is where you get the chance to cash in on the good will you’ve built inside your group and use it to convert free members into paying customers.

Here’s how we do it.

Again, using the sales funnel post as an example, if you were to sign up for that lead magnet you would see that once you submit your details you are brought to a page that looks like another blogpost.

Because it basically is.

What I mean is, we use that page to give even more high-impact content to our now subscriber and teach them yet another tip that is relevant to the topic of that funnel.

In the case of that sales funnel post, it’s a blogpost around the power of creating genuine scarcity inside automated funnels.

What’s more is the blogpost segues seamlessly into a pitch for our program, Perfect Sales Funnel that we offer at a discount for 20 minutes.

Why?

Because we love action-takers and we want to reward those who make a decision to buy right then and there.

If they don’t, totally cool.

We simply follow up with a select few emails and give them another chance to purchase, but at a higher price.

If they still don’t buy, totally cool.

We move them into our “nurture list” where they will receive weekly content, free training and any insights we may share.

Now does eeevvveeerrrryyyyone love this approach?

No.

But it works for us and it converts and it allows us to elevate the relationship with our free members to paying customers, get them results and build customer loyalty.

And to us, that’s a massive win!

Facebook Ads for Groups

Alright, there is one final marketing strategy you can use if you’re building a Facebook group for business and that, my friends, is Facebook ads.

Now, at the time of me writing this (June 2018), you can’t actually run ads to your group members….yet.

However, here is a handy workaround we have used to be able to target our group members with ads…

Actually, I have two.

  1. Sharing videos from your Facebook business page into your group
  2. Sending your group members to a pixelled landing page

Allow me to break ‘em down.

As I mentioned a few hundred lines up in the section on Facebook Lives, one of the easiest ways to be able to target your group members with Facebook ads is to either record a video, upload it to your page and share it into your group…

Or go live on your Facebook Page and share the stream into your group.

Here’s why it works:

If any of your group members watches a video from your Page for more than 3 seconds, they will automatically be added into your “video views” audience which you can use to target with Facebook ads.

We’ve done this soooo many times and each time it works.

*fist pump*

The second way?

Send your group members to a landing page in order to get something.

I did this back in late 2017 for a bootcamp we were running called In The Black Bootcamp and in the lead up to my pre-launch promotion I decided to open up a “pop up group” which would be free to join for a month before the bootcamp kicked off.

Inside that group I hosted masterclasses, group-only Q & As and had a whole bunch of conversation sparking posts lined up that had members taking action on specific tasks in their business.

However, in order to join the group, they had to hit a landing page which had the link to the pop up group as well as info on what to expect for each of the free masterclasses and group-only Q & A sessions.

It worked beautifully and allowed me to add a few thousand people to our ad audience with a few simple posts and videos to our main free group.

Now do you have to run a pop up group to be able to do this?

Helllll no.

Instead, it could be any kind of freebie!

A checklist.

A webinar.

A free video series.

An ebook.

A simple download.

A free meetup.

A chance to sign up for a free call with you.

Whatever your heart desires!

The key is simply creating a page people can go to in order to get something of high value for free.

Oh, and making sure you have your pixel placed on that page!

That’s kind of a big deal.

*wink*

Phew! That was a lot!

The fact that you’re still with me alllllll the way down here makes me think you’re itching to add Facebook Group marketing to your entrepreneurial arsenal…

And if that’s the case then !

What is it?

A high level training we created with DSG to show you what is working RIGHT NOW inside our Facebook Group!

What’s more is we’re revealing exactly what we’re doing and how we’re doing it so that you can steal what’s working and implement it into your group straight away.

Because “winging it” just isn’t an option.

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When it comes to learning how to create and grow a FREE FB group to build your business, there is no two people better to show you the way than Josh and Jill Stanton of Screw-The-9-To-5. Not only do they run their own successful free FB Group (with over 12,000 members) but they have mastered […]https://yangwang.info/general/guide-to-fb-groups/
From Stressed Out Speaker To 7-Figure Mentor (and course creator) with David Newman – Episode #15 - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/QFOHakd2lFU/Podcastcourse creatorsDavid NewmanDo It! MarketingmarketingSpeaker Profit FormulaspeakingDavid Siteman GarlandSun, 10 Jun 2018 07:03:23 PDThttps://yangwang.info/?p=14011

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 5:18 – What propelled David from being an exhausted one-on-one speaker and marketing coach to having a scalable business (now making 7 figures a year!).
  • 8:15 – How he discovered the world of online courses (and what motivated him to take what he knew and turn it into a course).
  • 11:58 – How he transitioned into coaching (and why he says you don’t want to book yourself solid).
  • 14:45 – The drop-the-mic moment that made David re-evaluate his business model.
  • 21:40 – What the most successful courses and mentoring programs have in common (this is very important for everyone to understand).
  • 23:50 – What questions every course or program creator should be able to answer.
  • 25:17 – The crucial thing people need to remember about their email lists (and what will make them buy from you like nobody’s business).
  • 29:30 – The major mistake David made (that went against one of my teachings!).
  • 33:52 – How David’s mentorship program works (and how he built it up to 7 figures).
  • 43:18 – His pricing evolution that led to a 10x bump.
  • 50:25 – The marketing strategy that has worked so well for David.
  • 53:39 – Advice for people thinking about creating a course or building a mentorship program of their own (and the benefits of doing so).

Ideas Worth Sharing:


The course opened the door to separating my revenue-generating potential in my coaching practice from the clock on the wall. - @dnewman
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The way to grow your list is to show your freak flag. You’ve gotta be you. You’ve gotta infuse your personality with what you’re marketing and who you’re marketing to. - @dnewman
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It all starts with a course, because course equals freedom. - @dnewman
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Links And Resources In Today’s Episode:

  • David Newman: |  |

 

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    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.

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Listen to the Full Episode: What You’ll Learn In Today’s Episode: 5:18 – What propelled David from being an exhausted one-on-one speaker and marketing coach to having a scalable business (now making 7 figures a year!). 8:15 – How he discovered the world of online courses (and what motivated him to take what he knew […]https://yangwang.info/podcast/david-newman/
10 Reasons Why You Should Start A Podcast - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/83WdxMvuVtQ/GeneralDavid Siteman GarlandThu, 07 Jun 2018 10:26:48 PDThttps://yangwang.info/?p=13955Since I brought back my podcast, I’ve been getting tons of questions about podcasting. EVERYTHING from the strategy behind it, how to create a compelling (and consistent) show, how to get listeners and how to use a podcast to grow your business.

Because, when done correctly (with a strategy in place), podcasting can be an absolute game changer for you and your business. Especially as a personal brand (hey that’s you!) who wants to connect with your audience (or future audience), create compelling content and of course sell more of your stuff.

When it comes to podcasting, Pat Flynn is the man. Not only have his shows racked up millions (and milllllionssss) of downloads and have specifically helped grow his business, but now he has helped thousands create, promote and monetize their podcast (including myself).

Pat has generously given us even more of his time (besides coming on The Rise To The Top Podcast) with this special blog post. Enjoy!

And a reminder if you haven’t already, make sure to sign up for the 100% free podcasting workshop I’m hosting with Pat LIVE on June 12th: 9 Strategies to Creating, Promoting and Monetizing a Successful Podcast that Grows Your Influence and Income. Register up at TheRiseToTheTop.com/LearnToPodcast

 

Enter Pat:

There’s a story I like to tell here at Smart Passive Income. I tell this story again and again because it’s a core part of who I am, and it’s an integral part of my journey to becoming an entrepreneur and the “crash test dummy of online business.” The story I am referring to is the time, back in 2008, when I was laid off from my architecture job.

If you’ve been here awhile, you’ve probably heard that story. What you may not be as familiar with, however, is the specific moment within that story that made all the difference in the world for me, and made where I’m at today—in my personal life and my business—possible. That’s what I am going to get into today. But before I do, if you’re interested in the whole story, I wrote about it in my first book, .

I was still a couple of months away from being laid off from my full-time job at the architecture firm. I was seated on a train, watching as the Southern California landscape zipped by me, stressed about the failing U.S. economy. I felt lost, uncertain of what the future would hold.

But it was during this train ride when everything changed, all because of a podcast I was listening to.That podcast is Internet Business Mastery.

Led by Jeremy Frandsen and Jason Van Orden, Internet Business Mastery opened my eyes to what could be possible in online business. It’s what inspired me to create , my first experiment in creating passive income. It’s what formed the foundation for what would eventually become Smart Passive Income.

Not only was a podcast the inspiration for SPI, but podcasts are, I believe, the number one content platform—for me and for you.

Remember, you can start anywhere. I was on a train about to get laid off from an industry that was struggling due to a massive economic downturn when I found direction in a podcast. Through that podcast, Internet Business Mastery, I felt a renewed sense of hope. I felt like I had made friends in Jeremy and Jason. I felt like I had mentors. I learned so much. And, eventually, I was motivated and trusted them enough to subscribe monthly to their Internet Business Mastery academy.

At the time, I honestly didn’t know if I could afford it, because I knew that my termination date from the architecture job was closing in. But I had a strong sense that it would be worth it. I had, after all, consumed dozens of hours of their podcast content. I knew, because of them, that this was a world—the online business world—I needed to be a part of.

After I went through the Internet Business Mastery course, and after I got a little experience under my belt with Green Exam Academy, I started the . I didn’t start a podcast right away because I just wasn’t comfortable with putting my voice out there. Even in December 2008, after announcing that I was going to start a podcast, it still took me a year and a half to finally launch my first episode.

In July 2010, I released the first episode of the Smart Passive Income podcast. Nearly eight years later, it’s the best thing I could’ve done for my business, and led me to the opinion that podcasting is, without a doubt, the number one content platform.

10 Reasons Why You Should Start A Podcast

1. Podcasting Fits Into People’s Lives

Podcasting is the only online content platform that allows for passive, or indirect consumption. In other words, people can actively listen and learn from a podcast while also doing something else (i.e., working out at the gym or driving to work) at the same time. If you tried to read a blog post while driving (don’t do that please!) or working out at the gym (one-handed push-ups only?), it’s not going to be a great experience.

As a podcast listener, you don’t have to keep your eyes on a video, or on a screen to read a blog post. You can consume content as a listener without disrupting your day-to-day life. It can be, if you want it to, a seamless part of your routine. That’s goals for a podcast creator.

Think about this: the average commute time in the United States is 25.4 minutes according to the US Census Bureau. That’s 25.4 minutes of podcast audio your audience can be listening to! You’re giving people an opportunity to learn more about you and your brand in an environment where the other content platforms can’t really go.

2. People Consume Podcasts for Longer Periods of Time

Someone might spend ten to fifteen minutes reading this blog post, or maybe even a shorter amount of time if skimming is involved. Videos are consumed at various lengths of time, depending on the length of the video. Some videos are really short (like a half minute or a couple of minutes). Some are longer. According to MiniMatters, the average length of a video on YouTube is 4 minutes and 20 seconds.

People consume podcasts differently. When they listen to podcasts, if they are listening to something that is worthwhile, and they have subscribed to a show, they could be listening for up to an hour or longer. The Joe Rogan Experience, as an example, is a podcast in which most of the episodes are more than two hours. The Smart Passive Income podcast varies in length, from between 30 minutes to sometimes as long as an hour and a half.

Again, because you can fit podcasts into your day seamlessly, binge consumption is far more common than it is with blog posts or video. Plus, I think podcasting is just one of the most engaging forms of content delivery, which translates into more listening time!

Lastly, you’re going to listen to a podcast longer simply because it’s not as easy, or there’s less of an incentive, to exit out of that content platform. As a podcast consumer, you’re not being distracted by what’s happening on the other (millions of) tabs in your browser, and while there are advertisements in podcasts, they are far less intrusive and distracting than what’s in video and blogging sites.

That means your brand, your message, your voice, you, are in front of an audience for much, much longer than with other content platforms. That’s valuable.

3. There’s Less Competition in Podcasting

Podcasts are a growing content platform. There’s no denying that. But there are still far fewer podcasts than blogs and YouTube channels. The statistics speak for themselves.

Podcasts vs. Blogs vs. Videos

  • 200,000 active podcasts / 19 million active blogs / 1 billion YouTube users
  • 98 million people listening to podcasts / 409 million people view more than 23.7 billion pages each month (WordPress.com only) / 4.95 billion videos watched on YouTube every single day

Podcast Growth

  • 23% podcast listenership growth between 2015 and 2016
  • 75% monthly podcast listening increased since 2013
  • 36% of the worldwide population is listening to podcasts

Sources: HubSpot State of Inbound 2016; WordPress.com/activity; StatisticBrain.com/youtube-statistics

Podcasting, in my experience, allows you to compete with the big guns, creating a more even playing field. For example, I’ve consistently outranked The Wall Street Journal and Harvard Business Review in the realm of podcasting. In a traditional media setting, I wouldn’t even be seen. But in podcasting, I have the edge.

4. Podcasting Is the Best Way to Scale Intimacy

Podcasting allows you to build a stronger relationship with your audience, faster. When you think about it, when a person is listening to you, your voice is in their ear (literally if they are listening with earbuds). It’s intimate. They can pick up on your intonation, the emotion in your voice. I find, as a podcast listener myself, that it’s easier to empathize with a story if I’m able to listen to the storyteller. If done right, they can transport listeners to a particular moment in time that may be relatable to you in some way. Finding common ground with your listeners is an amazing way to build relationships.

When I speak at events and meet listeners of the podcast for the first time, we usually start conversing as though we’ve been friends for years. Because of the podcast, there’s this intimate connection they’ve created with me. At first, those interactions caught me off guard. For example, if the listener recounts a thing I said on an older episode of the podcast, or mention a personal detail about me that I forget even discussing, that was a little jarring at the beginning. I felt like, “Huh? Who are you?” But then, of course, I look silly because it’s an amazing listener trying to connect with me.
After a while I got used to that. I eventually realized just how powerful that was. I am, through a microphone in my home office, able to build massive amounts of real friendships with my audience using the power of my voice, and no other platform allows you to do it better and faster. It’s the best.

PODCASTING ALLOWS YOU TO BUILD A STRONGER RELATIONSHIP WITH YOUR AUDIENCE, FASTER.

5. You Can Connect with Influencers

In addition to connecting with your audience, podcasting is an amazing platform for you to connect with influencers—people who you may look up to, other thought leaders and authorities in your industry. If you were to go and ask a person who you look up to if you could spend thirty minutes to an hour speaking with you, they might say no. Or they might say yes and charge you for the privilege. But the moment you have a podcast, it shows them immediately that you have something to offer. You have a stage to give them. An audience. An opportunity to speak about themselves and show off their service or product to an entirely new group of people.

And, conversely, you get a chance to gain more listeners of the show and more exposure to your brand from their audience. By connecting with these influencers, as I mentioned in reason number four, you are also building a relationship with them; you’re getting to know them better and you’re providing value to them. In return, they’ll likely be able to provide value right back.

6. When You Have a Podcast, You Have Your Own Scalable Stage

I love speaking on stage. It’s one of my favorite things to do, but I love the podcasting stage even more because, in order to speak to my audience, I don’t have to fly anywhere. I don’t have to travel. I don’t even have to leave my home. In order to get my audience together, I don’t have to create an event and have them fly out. I don’t have to worry about renting a venue, or paying for catering, or making sure there’s enough coffee in the back of the room for everybody. I can simply, using my voice, record a podcast episode and share it with the podcast subscribers who get it automatically pushed to their devices.

It makes it seem like every time I come out with an episode—now that my podcast is getting over 100,000 downloads per episode—it’s like I’m walking into Neyland Stadium at The University of Tennessee, full of people waiting for me to share something with them to help them on their online business journey. Imagine what it would be like to actually be on a stage like that. It’s totally possible, and it blows my mind.

But it’s not going to start that way. When people come up to me and say, “Pat, I only have 100 subscribers on my podcast, or 100 downloads per episode on my show. I’m getting discouraged.” You know what I say? I say, “What would happen if you had 100 people in a room, and you were up on that stage in front, and everybody was there listening to you? How would you feel?” Most people say they would feel nervous, but also feel like they’d have to deliver. They wouldn’t want to let those people down. They feel compelled to press on.

It really puts it all into perspective. That’s what you have with a podcast. You have a stage. And that stage is an incredible way to grow your brand, and build a raving fanbase who then become a built-in community of brand ambassadors for you, which only helps you grow even more. It’s an amazing asset to have.

7. Testimonials Galore

One of my favorite strategies is utilizing the podcast to feature members of my audience who have taken action. I love sharing success stories, and sharing interviews with A-listers like and . But, some of my most popular podcast episodes are with people my audience haven’t even heard of before.

come to mind. Two teachers from Kentucky, Shane and Jocelyn heard the SPI podcast one day, and were inspired to take action for themselves. The result? They built an incredible business empire in the librarian and football coaching industries.

Featuring these type of stories says a few things to your audience. First of all, you inspire a lot of people. Sometimes your audience needs more than just the A-listers. Tim Ferriss and Gary Vaynerchuk rock. They provide a ton of value, and I like having them on the podcast, but not everyone can relate to that level of notoriety. But Shane and Jocelyn Sams are relatable because they are newer to the game, perhaps like you.
Second, when you feature audience members on your podcast who’ve taken action because of your content, it shows that you love your audience (I definitely do!). It shows that you’re giving your audience a platform to speak, that you are listening to them, and that you care about their success.

Third, you don’t have to talk about how great your stuff is, because the guests you feature from your audience will naturally do that for you. It’s a more genuine way to do it. It becomes an amazing testimonial that doesn’t even feel like a testimonial because it’s a true story you just happen to be a part of.

EVEN THOUGH I WAS DEATHLY AFRAID OF SPEAKING IN PUBLIC, THE PODCASTING EXPERIENCE DEFINITELY HELPED ME PREPARE FOR IT.

8. You Learn to Become a Better Communicator

If you have trouble speaking on stage or communicating with others in a public setting, starting a podcast is an amazing tool to help you get better at it. Eventually, over time, if you do it consistently, you’ll realize how much better of a speaker you can become. It took me a year and a half to realize that myself.

That’s when I finally had the courage and experience to speak on stage in public.

Even though I was deathly afraid of speaking in public, the podcasting experience definitely helped me prepare for it. Now, I can’t get off the stage. I love speaking on stage now, and podcasting was definitely a major part of that.

Even in my day-to-day conversations, I realize I am better at clarifying my thoughts and thinking through processes out loud. The “ummm” to clarified thought ratio has improved greatly! And, more than anything, I’ve become a confident communicator and conversationalist. I learn more about my friends in conversation because I know the questions to ask, and I know how to listen. I think being a great communicator is an amazing skill to have in life, and starting a podcast is a fantastic way to get there.

9. Opportunities Open Up That You’ve Never Dreamed About

I’ve had some incredible opportunities open up for me because of the podcast. Once, the podcast helped me get noticed by publishers, who then expressed interest in working with me on various book-related projects. Another time, a listener reached out to me because he liked the show, and asked if I would come on as a marketing and social media manager for an independent movie production. In Hollywood! That was cool.

All of that experience led to the production of my Back to the Future short that I created as a lead-in to my New Media Expo presentation in 2015—the one where I came onto stage in a Delorean!

You may be thinking that these things may be out of your grasp, but they’re not. The opportunities will come your way. People will reach out to you. But you have to put yourself out there to make it happen.

10. Monetization Possibilities

You don’t have to monetize your podcast, but there are many ways you can, and many ways monetization can benefit your podcast and business. Even if you don’t directly monetize from your podcast, you will indirectly benefit from it in many different ways, some of which I’ve mentioned already. But there are ways to directly generate an income through your podcast.

First, advertising is probably the most popular way to monetize your podcast. This is how it works: you get a company to pay you to give exposure to their brand on your podcast, whether in the pre-roll (before the main content of the podcast), mid-roll (middle of the show), or post-roll (at the end of the show). But, with that said, it’s not one that I would recommend sticking with for the long run. There are other possibilities that can benefit both you and your audience. I’ll talk about those in a second.

Typically, advertisers will pay a certain dollar amount, anywhere between $15 and $40 CPM (cost per thousand) downloads. Since the advertisers only pay for every thousand downloads, it can be for fairly cheap, compared to paying a flat fee for something.
Affiliate marketing is another way you can monetize your podcast. If you don’t have your own products, or even if you do, you can recommend products that make sense for your audience to use, such as services, tools, and apps. If you have an affiliate relationship with those companies, you can earn a commission if your audience purchases a service or product through your affiliate link.

Note: If you do have affiliate relationships, and you earn a commission on those affiliate links, it’s very important that you mention they are affiliate links on your podcast. You can get in trouble if you don’t. Plus, it’s just about being open and honest with your audience, which they’ll appreciate.

Affiliate marketing can be very profitable. I’m the first to tell you that. I’ve been doing affiliate marketing since 2010 on Smart Passive Income, and I feel it’s still one of the most underutilized forms of monetization out there.

And guess what? You can start affiliate marketing today. Find a company that you’ve used, that you work with, that you trust. Make sure it’s one that you’ve used, so that you don’t potentially tarnish that trust that you’ve grown with your audience. Create an affiliate relationship with that company, and you can start generating affiliate income. What’s nice about the podcast is, if the content is evergreen (which it should be, for the most part), you’ll continue making affiliate commission from those podcast episodes.

Hot Affiliate Marketing Tip:

If you want to boost your affiliate earnings for a particular product that you know has been proven to be helpful for your audience, and you know is working for you, invite the CEO or founder onto your show to talk about the story behind the product and things that are happening. What that does is it allows the audience to build a relationship with the product and that product owner and it will make them more likely to actually follow through on a purchase going through your link.

Another way to monetize your podcast is to sell your own products. It’s a lot more difficult to do it directly on your show, but there are workarounds to that. One of the workarounds is to build your email list from your podcast. I see a lot of people doing this. You build your email list by giving away freebies or incentives to bring people onto an email list, which is essentially the beginning of a funnel. A number of emails down the road, after a certain amount of time, you promote a product that is related to that freebie or the episode that person subscribed from.

Finally, there’s another monetization mode you should be aware of: the “paid for by viewers like you” model. There is a tool called that allows your fans to pledge a certain dollar amount per episode or per month on an ongoing basis. If you have a podcast on Patreon, you create the pricing tiers, which can be as low as high as you want.

Imagine if you had 1,000 listeners, your 1,000 true fans, who pledged at the $1 per episode tier. That’s $1,000 per episode right there! If you come out with four episodes per month, four dollars per person, you’re going to make $4,000 a month. I had the on the SPI podcast if you’re interested to learn more about that monetization option.

Bonus Reason Why Podcasting Is the Number One Content Platform

It’s fun! A podcast becomes your own show, and you can do whatever you want with it. You make it you. Obviously, you have to stay within the rules of the FTC, and there’s intellectual property and trademark rules that you have to follow, but it’s your show. Yours to make magical. You can structure it any way you want. It can become your own, and it becomes an extension of you and your voice and your brand. It’s an amazing way to start to reach new people, better serve them, and build better relationships with those who already follow you on whatever platform that you’ve already started with, or even if you’re just starting from scratch.

Want even more?

Join us (Pat & DSG) for a FREE podcasting workshop LIVE on on June 12th: 9 Strategies to Creating, Promoting and Monetizing a Successful Podcast that Grows Your Influence and Income. Register up at TheRiseToTheTop.com/LearnToPodcast

About Pat Flynn

Pat Flynn is an award-winning podcaster with 5 podcasts & over 1300 episodes under his belt. His podcasts have been featured on Forbes and The New York Times, and he’s earned over 50,000,000 downloads of his podcasts. 

He has helped thousands of people start podcasts of their own (including Tim Ferriss from The Tim Ferriss Podcast) and is on a mission to help as many people in the world as possible spread their message and help more people using the power of their voice. 

He is also the featured keynote speaker at podcasting related events this year at Podcast Movement™️ in Philadelphia, and We Are Podcast™️ in Australia. 

You can find out more about Pat and his great content at and join both of us for a free LIVE podcasting workshop.

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Since I brought back my podcast, I’ve been getting tons of questions about podcasting. EVERYTHING from the strategy behind it, how to create a compelling (and consistent) show, how to get listeners and how to use a podcast to grow your business. Because, when done correctly (with a strategy in place), podcasting can be an […]https://yangwang.info/general/10-reasons-to-podcast/
A Super-In-Depth Conversation About Podcasting With Pat Flynn – Episode #14 - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/L-Ub_mWmxlg/Podcasthow to podcastmarketingPat FlynnpodcastingSmart Passive Incomestart your podcastDavid Siteman GarlandMon, 04 Jun 2018 13:30:39 PDThttps://yangwang.info/?p=13982

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 4:47: – What Pat has going on with podcasts today (he’s running five different shows!).
  • 8:20 – Where people tend to miss the point with podcasting.
  • 14:10 – What first got Pat into podcasting (and the personal barriers he faced in trying to start one).
  • 17:41 – How podcasting has evolved over the last decade.
  • 19:24 – What makes podcasting such a powerful tool (and the benefits of having a show of your own).
  • 24:42 –Tips for establishing an audience when you’re starting from scratch (it’s not as hard as you might think).
  • 29:02 – How podcasters can work together to grow their respective audiences.
  • 34:11 – Why consistency is key (it’s not all about frequency).
  • 40:04 – Pat’s system for creating so much content (remember, the guy’s got five podcasts!).
  • 43:17 – Shifts Pat made that were instrumental to his show’s success.
  • 48:07 – Advice for selling on a podcast (what kind of selling a podcast is perfect for).
  • 53:25 – Details about our upcoming course (you definitely don’t want to miss it!).

Ideas Worth Sharing:


That’s really what podcasting is great at—it’s a storytelling platform and it’s so powerful. - @PatFlynn
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When a person can hear you and understand your style and get a feel of what that might be like to work with you … then they’re going to be more likely to go to your website or reach out to you. - @PatFlynn
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There are many ways that a person who has a show can leverage that they have a podcast. - @PatFlynn
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Links And Resources In Today’s Episode:

 

  • Enjoy the show? Use the Links Below to Subscribe:

    Get Episodes Right To Your Email!

    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.

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Listen to the Full Episode: What You’ll Learn In Today’s Episode: 4:47: – What Pat has going on with podcasts today (he’s running five different shows!). 8:20 – Where people tend to miss the point with podcasting. 14:10 – What first got Pat into podcasting (and the personal barriers he faced in trying to start […]https://yangwang.info/podcast/pat-flynn-podcasting/
How I Podcast (All my equipment, software and non-stressful workflow) – Episode #13 - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/O_ODutlpSsw/PodcastDavid Siteman Garlandhow to podcastmarketingpodcastingstart your podcastDavid Siteman GarlandThu, 24 May 2018 11:00:58 PDThttps://yangwang.info/?p=13943

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 2:00 – The two ways to do podcasting (in my opinion, anyway).
  • 6:42 – My philosophy on equipment (and all the things I use for this show).
  • 13:40 – Simple and affordable software recommendations.
  • 14:45 – What I use for interviews (it’s so easy!).
  • 19:20 – Why it’s actually a good thing to have barriers to whatever you’re going to do.
  • 20:13 – How my workflow goes (why I try to get ahead, but not too far ahead).
  • 22:45 – Tips for doing interviews (two big things that are very important).
  • 25:23 – Why I shoot my intros after the interview.
  • 27:57 – The amazing editing service I use to help with my podcast (I can’t recommend them highly enough!).

Ideas Worth Sharing:


{Entrepreneurs} have a tendency to take the road more difficultly traveled. - @TheRiseToTheTop
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It takes some wherewithal and some perseverance to get these things set up, but then, hey, you’ve got this incredible channel that you can be using for years and years and years to create this awesome content. - @TheRiseToTheTop
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An interview, to me, is ask question, be quiet, and then you go to your next question, and then you’ve got to go to your next question. On my show, it’s much more of a conversation. - @TheRiseToTheTop
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Links And Resources In Today’s Episode:

My FREE Podcasting Workshop with Pat Flynn

 

  • Enjoy the show? Use the Links Below to Subscribe:

    Get Episodes Right To Your Email!

    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.

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Listen to the Full Episode: What You’ll Learn In Today’s Episode: 2:00 – The two ways to do podcasting (in my opinion, anyway). 6:42 – My philosophy on equipment (and all the things I use for this show). 13:40 – Simple and affordable software recommendations. 14:45 – What I use for interviews (it’s so easy!). […]https://yangwang.info/podcast/how-i-podcast/
How Shane Olson Went From Laid Off At Disney To A Massively Successful Online Course Creator – Episode #12 - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/vuy_bA6MiTE/Podcast3D Character Workshophow to create an online coursemarketingOnline coursesShane Olsonsuccessful course launchvideo game artDavid Siteman GarlandFri, 18 May 2018 07:26:14 PDThttps://yangwang.info/?p=13923

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 4:42 – The basics of Shane’s course (yeah, the one that did over $300k in sales!).
  • 8:30 – A key thing that makes an online course successful.
  • 15:00 – How long it took Shane to create his course (your results may vary).
  • 20:00 – Shane’s motivation for creating an online course (why he chose to do a course instead of the other things he could have done online).
  • 28:45 – Stats from his first launch (how much he made, and what made his launch such a success).
  • 32:07 – How long it took Shane to build up his email list to 4,000 people (and his number one source of getting people to opt in).
  • 38:16 – The story of his first sale.
  • 41:00 – What mindset you should have when trying to sell an online course.
  • 43:07 – What helped Shane decide how to price his course (the thing that boosted his confidence in what he chose to charge).
  • 48:51 – An important note about refunds (and what you should do if someone asks for one).
  • 51:15 – The major thing that helps build credibility for online course creators.
  • 58:53 – What Shane has been doing to market his course after his initial launch (how he has continued to market successfully).
  • 1:03:49 –Shane’s plans for the future.
  • 1:09:33 – Advice for those who are thinking about or just getting started with creating an online course (words of wisdom anyone can appreciate).

Ideas Worth Sharing:


Your first buyers are going to become your biggest cheerleaders. - Shane Olson
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That’s the key to the long-term success, as well, is you set the expectations. And the cool thing is, as a course creator, you get to determine your expectations. - @TheRiseToTheTop
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Sometimes opportunities will drop in your lap, and you need to grab hold of them and ride them out. - Shane Olson
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Links And Resources In Today’s Episode:

 

  • Enjoy the show? Use the Links Below to Subscribe:

    Get Episodes Right To Your Email!

    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.

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Listen to the Full Episode: What You’ll Learn In Today’s Episode: 4:42 – The basics of Shane’s course (yeah, the one that did over $300k in sales!). 8:30 – A key thing that makes an online course successful. 15:00 – How long it took Shane to create his course (your results may vary). 20:00 – […]https://yangwang.info/podcast/shane-olson/
you want customers who will do this… - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/utu6eIvUXxg/GeneralDavid Siteman GarlandWed, 06 Jun 2018 06:45:41 PDThttps://yangwang.info/?p=13936I remember many years ago when I was attending an event someone was complaining about their customers.

Errrr…complaining is an understatement. RANTING.

They were talking about how their customers were not putting in the work to get results from her online course.

They were, in fact, complaining about doing work.

At every small obstacle…they gave up.

And she was VERY frustrated.

I remember someone looking at her dead in the eye and saying, “Well they are YOUR customers. That’s your fault for not attracting and marketing to the right people.”

Ouch.

The blood seemed to literally escape her face.

I mean she turned WHITE.

Then, I saw the anger starting to set in.

Finally, she said, “It’s not my fault…it’s their fault! My course is great. They are just lazy.”

She then walked away (I almost feel like she stuck her tongue out before she walked away…but I might be remembering that wrong).

But, here is the thing. That straight-shooter who looked her dead in the in the eye is 100% right.

Who you market to and who you attract is UP TO YOU.

And how you go about this makes a huge difference between getting the right vs. wrong customers (and yes…there is a major difference).

Because you want customers who will DO THE WORK.

We are in the results business. You want customers who come in, put their hard hat on, follow your course/program and get themselves some good ole fashioned killer results (with your guidance along the way).

What are some tips?

1. Avoid unrealistic timelines in your marketing. Timelines can often be awesome…if they are realistic. But, losing 50 pounds in 10 days? Um, I don’t think so. That will attract people looking for a quick fix. Losing a pound a week for the next three months? Much more realistic. Those will attract two different types of customers. Words matter.

2. Avoid the over-hyped promise. You’ll make 7 zillion dollars with an eBook! Every successful course has a result associated with it…that’s a good (and necessary) thing. But, it has to be realistic and tangible. A better (more realistic) result would be that if you do everything in the course as instructed, you will complete your eBook and launch it. For example, in my List-A-Palooza course that is inside of my Create Awesome Online Courses program, we teach people that don’t have an email list how to build one from scratch to 500-1,000 people (and people who already have a list to add an additional 500-1,000). Notice…500-1000. Not 100,000. Realistic expectations = realistic results (and happy customers).

3. DO talk about work. This is huge. Your course takes work for your customers to complete it and get results. You are giving people the exact blueprint, but they have to put in the work and effort to get that baby done. And it’s probably a lot of work! However, of course, your course is the shortcut that saves them tons of time and money if they were trying to do it on their own. Don’t shy away in your marketing from mentioning the work and perseverance needed. Otherwise, you are going to attract people looking for the “latest flavor of the month” or something where “any more effort than pushing a button is too much effort” or even worse…the “one thing goes wrong and I’m giving up!” peeps. Yuck. You don’t want that. Ain’t nobody got time for those peeps.

Bottom line is who you market to and attract is in YOUR control. Choose your words and strategies wisely and talk directly to those perfect peeps. Good things will happen.

-DSG

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I remember many years ago when I was attending an event someone was complaining about their customers. Errrr…complaining is an understatement. RANTING. They were talking about how their customers were not putting in the work to get results from her online course. They were, in fact, complaining about doing work. At every small obstacle…they gave […]0https://yangwang.info/general/you-want-customers-who-will-do-this/
12 Lessons From Nearly 10 Years In Business – Episode #11 - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/yjOHf-CbDP0/Podcast12 lessonsbusiness lessonslessonslessons on successmotivationsuccesstaking actiontipsDavid Siteman GarlandTue, 15 May 2018 08:21:09 PDThttps://yangwang.info/?p=13906

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • 3:00 – The background of the 12 lessons and why they are so important to success.
  • 4:05 – Success comes in every shape and situation.
  • 5:36 – Excuse makers and cynics need not apply.
  • 6:42 – Don’t be afraid to put in work.
  • 10:20 – Action takers make things happen.
  • 13:21 – Stick-to-it-ness and patience is essential.
  • 16:06 – Try, fail, learn and keep moving.
  • 18:56 – The importance of thick skin.
  • 22:52 – Why you need to realize you don’t know everything.
  • 25:08 – Why team building is crucial.
  • 29:38 – Positivity brings progress.
  • 30:19 – Execution, execution, execution.
  • 32:00 – Have long term patience while still moving quickly.

Ideas Worth Sharing:


What separates the successful from the not is that people don’t feel sorry for their situation – they don’t say, “Oh my situation isn’t good”, they make it work. - @TheRiseToTheTop
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Do you give up? Or do you learn from it and keep going? – and that is a huge separator in what makes people successful. - @TheRiseToTheTop
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You need to not make decisions or change what you’re doing based on the haters. - @TheRiseToTheTop
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Links And Resources In Today’s Episode:

Subscribe!

12 Lessons From Nearly 10 Years In Business

Over the past 10 years between growing my own business (#938 on the 2017 Inc. Magazine 5000 list of fastest-growing privately held companies) and thousands of my customers/students who have created & grown successful online businesses…I’ve been thinking about the patterns that I see over and over and over again. Meaning…what types of people are successful and what types of people aren’t?

A few observations:

1. Success comes in every shape and situation. I’ve seen people create successful businesses in every possibly crazy situation (and background/ age/ sex/ gender/ location/ race/ etc.). From a nearly homeless single Mom of 3 to an academic neuroscientist. Instead of a “woah is me” or “my situation isn’t good”… they make it work. Is it easy? Heck no. But they make it happen.

2. Excuse-makers and cynics need not applyExcuse-makers and cynics, sorry, but it just ain’t going to happen. Instead of saying, “this won’t work” or “this won’t work for ME” …I can tell you without a doubt my most successful customers instead say, “How can I make this work for me and my situation?”

3. Not afraid of ACTUAL workSorry, but having a successful business is hard (if anyone says otherwise slowly back away and then run). There is work. Lots of work. And not just work for work’s sake. My most successful customers avoid things like lots of meetings (yuck!), joining 30 different mastermind groups and attending every conference under the sun. Instead, ready for this one, they actually work on their business (including a massive emphasis on sales and marketing).

4. Action TakersSure some decisions can be reckless (and that’s how you learn) but my most successful customers & students take action. Often in a split second, they learn to trust their gut (and is every decision the correct one…nope…but it is much better to learn that way then agonize over every decision for days, months or even years). Money (and business) loves speed. On the other hand, I know some people that are debating what microphone they are going to buy…for the past three years. 

5. Stick-To-It-nessEntrepreneurial ADD is real my friend. And it is deadly. When my most successful students and customers find something that works…they stick to it. They double and triple down. What happens? Long term success. Meanwhile, the ADD people are chasing the latest “opportunity of the moment” and drastically shifting their business all the time (and that doesn’t mean change and new things are bad but it does mean that once you find something that is working and working well…stick with it).

6. Try and FailMany people try things, everyone fails at some point. That’s just a fun fact. The question is what do you do after your 1st, 50th or 500th failure? Do you give up? Do you learn from it? My most successful customers aren’t afraid to keep learning and trying (in fact when my podcast comes back in March I’m going to be talking about in one of the first episodes all the things we tried in 2017 and what worked and what was an epic failure and why). Try, learn, diagnose what went wrong/right, try again.

7. Thick skin: There are lots of meanie jerk-a-saurus’ out there. They come in many shapes and forms and at some point, they will find you. What happens then? Sure it is human to be upset (I mean that’s normal) BUT I can tell you for a fact that my most successful customers and students don’t change what they are doing or how they are doing it because of meanies. Other people fold like a cheap deck chair at the first sign of criticism or get into fights with people on the Internet. Ain’t nobody got time for that!

8. Realizing they don’t know everythingThere is that old saying that you never want to be the smartest person in the room. While we are all wonderful and smart (and so good looking!)…put ego aside when it comes to business. My most successful customers/students seek help and are willing to listen, learn and implement.

9. Team Builders. You can’t do everything yourself (even if you are good at something it might make more sense for someone else to do it so you can focus on other important things). You might start out that way but over time you will be so burned out and stressed out that you will (insert something not good). Not only do my most successful customers and students seek help to grow their business (employees/contractors/experts) they also realize their most valuable asset is time and creating a team creates leverage (and growth!).

10. PositiveSure not EVERY positive person out there is successful (I mean there are some dreamers out in the clouds that don’t follow #11) but I can tell you I find VERY FEW (if ANY) negative people who are successful. However, positivity means nothing without…

11. ExecutionLike the ole WWE wrestler, Bret “The Hitman” Hart aka “the excellence of execution” …that’s what it is all about. Sure successful entrepreneurs have great ideas (I mean duh!) but what they really do is execute. And they execute under all circumstances (not just when everything is perfect). My fitness trainer Ryan always says, if people just showed up to the gym when everything was perfect…it would be about twice a year.

12. Long term patience (but still moving quickly). I know it almost sounds like an oxymoron..move swift but be patient. Think long term. It’s not about overnight success, it is about putting the work and moving forward. My most successful customers and students have the patience to outlast everyone else while still executing day-to-day. Do you? And that my friend is my mini-laundry-list of success. Not based on theory. Not based on “rah rah” chants. Not printed on a t-shirt.

This is straight up from my experience and what I’ve seen from thousands of others.

Go get ‘em.

-DSG

  • Enjoy the show? Use the Links Below to Subscribe:

    Get Episodes Right To Your Email!

    About The Rise To The Top Podcast

    The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David’s (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.

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Listen to the Full Episode: What You’ll Learn In Today’s Episode: 3:00 – The background of the 12 lessons and why they are so important to success. 4:05 – Success comes in every shape and situation. 5:36 – Excuse makers and cynics need not apply. 6:42 – Don’t be afraid to put in work. 10:20 […]https://yangwang.info/podcast/12-lessons/