The Rise To The Top: Helping you generate big time revenue through your own online products & programs - yangwang.infohttps://yangwang.infoThe Rise To The Top is all about helping aspiring/rising mediapreneurs (peeps who create online media, experts, authors, thought leaders, personal brands, coaches, Internet marketers/information marketers) grow their biz like a weed & dominate online creating/hosted by David Siteman Garlanden-USMon, 05 Feb 2018 16:23:27 PSTWordPress https://wordpress.org/What’s working NOW for FB ads - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/eRaBJkBPKQ8/David's BlogGeneralLindsey DeatschMon, 05 Feb 2018 16:23:27 PSThttps://yangwang.info/?p=13518It all started, ironically, with a Facebook message.

I was talking to one of my most successful students/customers (and now extremely good friend) Renae Christine about Facebook ads.

And quite frankly, I was freakin’ frustrated. 

We have been running Facebook ads for many years (since 2011) and have had so many ups and downs I might as well call it Facebook Roller Coaster Ads. Up and down. Up and down.

Meaning, we get it dialed in (sometimes after many months of hard work) and then what was working yesterday…stops working.

Or Facebook changes all the rules, algorithms and magic potions and your old strategies go out the ole window.

Or costs fly through the roof and turn everything upside down.

Grrr….

And then…you utter those scary, scary words: Facebook ads just don’t work!

When in reality, nothing is further from the truth. Facebook ads DO work when they are:

-Done correctly.

-Done in a way that works RIGHT NOW (not 3 years ago).

Anyway…I was venting to Renae about how just nothing seemed to be working well. Costs were up. Frustrations were up. I was fed up.

Also, it seemed EVERY SINGLE PERSON teaching Facebook ads out there was teaching it in the exact same way (get ready for something familiar):

  1. Find “one good audience” (your perfect audience)
  2. Show that audience a really good ad.

Meaning one audience . One ad (and you can do more over time).

This is like the, err, 2 Commandments of FB ads. It’s how “everyone” teaches it.

So I simply asked, Renae…what do you think? How are your Facebook ads going?

Honestly, I was expecting it just to be a pout fest.

Renae would complain about the same things and we could share our frustrations across the Internet from St. Louis (me) to Connecticut (her).

And it certainly started that way. She mentioned ALLLLL the things causing mischief in Facebook ads world. Competition. Rising costs. Changes. Etc.

As I was about to let out an Internet-sigh….she said something I was not expecting:

“But, I figured out a better way.”

Honestly, I was skeptical. Surreeeeeeee Renae. You mean you figured out something that is different AND working?

A better way?

A  better mousetrap for Facebook ads that is working right now?

Sure. Uh-huh.

But then Renae started sharing some stats with me (Renae loves her stats…and as they say the proof is in the pudding…errr…stats):

“Made $13,862 just while testing the system for the first 60 days.

After testing the system I tested scaling with the system for 60 days and made $163,241.

Since implementing, testing and scaling since June 2017, I’ve made $638,881.50 in a little over 6 months.

On track to make 7 figures with this system leading 95% of my traffic.”

Now if you don’t know Renae, one thing you should know is she is a straight-shooter. I mean a beyond-a-straight shooter. If something sucks, she will tell you it sucks. It something rocks, she will tell you it rocks.

Those figures above? Those are REAL dollars collected. Not projected or anything like that.

She doesn’t pull punches. She isn’t afraid of hard work. And she is full of ZERO BS.

And somehow, everything she touches turns to gold (or um, platinum). That’s because she has built a 7-figure business from the ground up (literally from scratch and going from $3,000 in sales to just just $2,000,000 in annual sales in less than three years and is known as the “Queen of all things Handmade Business” as she teaches stay-at-home-moms how to create/market a successful handmade business).

I was intrigued.

And when Renae reiterated what she was doing was DIFFERENT than what all the gurus (yuck hate that word) were teaching…I just knew we had to try it.

What did we have to lose?

In the fast moving business world, you have to be constantly kept up to date, learning and implementing what is working NOW (otherwise you will be left in the dust…scary yet true).

Because Renae assured me that she wasn’t a special unicorn. She just figured it out. It could be applied to pretty much any online business.

So, I said…teach me oh blonde one. Teach me!

And she did.

Renae broke down the entire system into actionable step-by-step pieces that we could implement.

Was it easy? Nope. It took hard work following the steps, but we had the exact blueprint in terms of what to do…we just had to follow it and do it.

ere there times where we were frustrated? Sure! But I remember talking with my team and saying, “We are going to do EXACTLY what Renae says. If Renae says we have to create an ad with a puppy sitting on a toilet…we are going to do it. EXACTLY. To a T.”

So what happened?

We came out of the gates after setting up the system and already have 16 sales (at $997 or more each) in the bank in the first 30 days.

And we are now scaling up to absolutely dominate this month and the sky is the limit.

I remember being at the computer when I saw the first sale come in (the first day we started the ads) and I texted Lindsey from my team and said…”Seriously…did we already make our first sale using the Renae system?!?!” (and yes I use lots of punctuation in texts).

After we have continued to see sales flood in, I reached out to Renae and sheepishly asked… would she mind doing a workshop to teach this exact FB machine?

Meaning…can I steal Renae to show YOU how to do this all step-by-step?

Show you the system that is working RIGHT NOW (not in 2013 but NOW) for FB ads?

Well the good news is…she said yes (otherwise this would be super anti climatic…am I right?)

Introducing the Millionaire FB Ad Machine.

What’s working NOW to create profitable Facebook ads.

join us and learn…

  • What’s working right now in Facebook’s ad algorithms.
  • A proven, duplicatable, step by step formula to set up your Facebook ads to work like a money making machine.
  • How Renae uses this formula to bring in 15,000 New leads and $80k each month on evergreen (and the rookie mistake that made Renae pay Facebook $1,000 per email lead).
  • Step by step timeline implementation to get your Facebook Ad Machine running within 90 days.
  • Renae’s favorite Facebook ad software that does 90% of the work for her.
  • What you will need to farm out to assistants if you don’t want to do the last 10% of work.
  • What to pay attention to so you can scale even more
  • BONUS! Live Q&A

PLUS SPECIAL BONUS: Millionaire Facebook Ad Machine Toolkit. Inside are cheat sheets, copy and paste text docs, diagrams, the Ultimate Millionaire Facebook Ad Machine Map and more.

PLUS SPECIAL BONUS: Millionaire Facebook Ad Machine Toolkit. Inside are cheat sheets, copy and paste text docs, diagrams, the Ultimate Millionaire Facebook Ad Machine Map and more.

Renae will be teaching this system LIVE with me on February 15th at 11 AM eastern (10 AM Central, 8 AM pacific).

This is a one-time live much-more-than-a-workshop (it’s a step-by-step system) and if you can’t make it live/want to watch again (and again and again and again and again)…no worries we will send you lifetime access to the recording + downloads.

how much does it cost? and what to do next…

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It all started, ironically, with a Facebook message. I was talking to one of my most successful students/customers (and now extremely good friend) Renae Christine about Facebook ads. And quite frankly, I was freakin’ frustrated.  We have been running Facebook ads for many years (since 2011) and have had so many ups and downs I […]https://yangwang.info/general/whatsworkingnowforfbads/
12 Lessons from Nearly 10 Years - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/Jho9loI2kds/David's BlogGeneralLindsey DeatschWed, 31 Jan 2018 13:25:46 PSThttps://yangwang.info/?p=13511

Over the past 10 years between growing my own business (#938 on the 2017 Inc. Magazine 5000 list of fastest-growing privately held companies) and thousands of my customers/students who have created & grown successful online businesses…I’ve been thinking about the patterns that I see over and over and over again.

Meaning…what types of people are successful and what types of people aren’t?

A few observations:

1. Success comes in every shape and situation. I’ve seen people create successful businesses in every possibly crazy situation (and background/age/sex/gender/location/race/etc.). From a nearly homeless single Mom of 3 to an academic neuroscientist. Instead of a “woah is me” or “my situation isn’t good”… they make it work. Is it easy? Heck no. But they make it happen.

2. Excuse-makers and cynics need not apply. Excuse-makers and cynics, sorry, but it just ain’t going to happen. Instead of saying, “this won’t work” or “this won’t work for ME” …I can tell you without a doubt my most successful customers instead say, “How can I make this work for me and my situation?”

3. Not afraid of ACTUAL work. Sorry, but having a successful business is hard (if anyone says otherwise slowly back away and then run). There is work. Lots of work. And not just work for work’s sake. My most successful customers avoid things like lots of meetings (yuck!), joining 30 different mastermind groups and attending every conference under the sun. Instead, ready for this one, they actually work on their business (including a massive emphasis on sales and marketing).

4. Action Takers: Sure some decisions can be reckless (and that’s how you learn) but my most successful customers & students take action. Often in a split second, they learn to trust their gut (and is every decision the correct one…nope…but it is much better to learn that way then agonize over every decision for days, months or even years). Money (and business) loves speed. On the other hand, I know some people that are debating what microphone they are going to buy…for the past three years.

5. Stick-To-It-ness: Entrepreneurial ADD is real my friend. And it is deadly. When my most successful students and customers find something that works…they stick to it. They double and triple down. What happens? Long term success. Meanwhile, the ADD people are chasing the latest “opportunity of the moment” and drastically shifting their business all the time (and that doesn’t mean change and new things are bad but it does mean that once you find something that is working and working well…stick with it).

6. Try and Fail: Many people try things, everyone fails at some point. That’s just a fun fact. The question is what do you do after your 1st, 50th or 500th failure? Do you give up? Do you learn from it? My most successful customers aren’t afraid to keep learning and trying (in fact when my podcast comes back in March I’m going to be talking about in one of the first episodes all the things we tried in 2017 and what worked and what was an epic failure and why). Try, learn, diagnose what went wrong/right, try again.

7. Thick skin: There are lots of meanie jerk-a-saurus’ out there. They come in many shapes and forms and at some point, they will find you. What happens then? Sure it is human to be upset (I mean that’s normal) BUT I can tell you for a fact that my most successful customers and students don’t change what they are doing or how they are doing it because of meanies. Other people fold like a cheap deck chair at the first sign of criticism or get into fights with people on the Internet. Ain’t nobody got time for that!

8. Realizing they don’t know everything. There is that old saying that you never want to be the smartest person in the room. While we are all wonderful and smart (and so good looking!)…put ego aside when it comes to business. My most successful customers/students seek help and are willing to listen, learn and implement.

9. Team Builders. You can’t do everything yourself (even if you are good at something it might make more sense for someone else to do it so you can focus on other important things). You might start out that way but over time you will be so burned out and stressed out that you will (insert something not good). Not only do my most successful customers and students seek help to grow their business (employees/contractors/experts) they also realize their most valuable asset is time and creating a team creates leverage (and growth!).

10. Positive. Sure not EVERY positive person out there is successful (I mean there are some dreamers out in the clouds that don’t follow #11) but I can tell you I find VERY FEW (if ANY) negative people who are successful. However, positivity means nothing without…

11. Execution. Like the ole WWE wrestler, Bret “The Hitman” Hart aka “the excellence of execution” …that’s what it is all about. Sure successful entrepreneurs have great ideas (I mean duh!) but what they really do is execute. And they execute under all circumstances (not just when everything is perfect). My fitness trainer Ryan always says, if people just showed up to the gym when everything was perfect…it would be about twice a year.

12. Long term patience (but still moving quickly). I know it almost sounds like an oxymoron..move swift but be patient. Think long term. It’s not about overnight success, it is about putting the work and moving forward. My most successful customers and students have the patience to outlast everyone else while still executing day-to-day. Do you?

And that my friend is my mini-laundry-list of success. Not based on theory. Not based on “rah rah” chants. Not printed on a t-shirt. This is straight up from my experience and what I’ve seen from thousands of others.

Go get ‘em.

-DSG

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Over the past 10 years between growing my own business (#938 on the 2017 Inc. Magazine 5000 list of fastest-growing privately held companies) and thousands of my customers/students who have created & grown successful online businesses…I’ve been thinking about the patterns that I see over and over and over again. Meaning…what types of people are […]0https://yangwang.info/general/12-lessons-from-nearly-10-years/
How To Create A Successful Online Course: Do you have enough experience? - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/zFEPObh7n28/Creating & Selling Online CoursesCreating Products & ProgramsDavid's AdviceDavid's BlogDavid Siteman GarlandMon, 18 Dec 2017 09:49:38 PSThttps://yangwang.info/?p=13494So, Jessica had a great question in my private Create Awesome Online Courses FB group (just for CAOC customers):

Really what this question comes down to….Do you have enough experience to create a successful online course?

The good news is I have a quick two question “test” you can take because every online course creator must have one of two things to be successful.

Every online course creator must have one of these two things…

Links to check out:

And 14 Day FREE Trial Finally! Create & get rewarded for that knowledge of yours. One platform – everything you need, no transaction fees! Oh, and you won’t need a designer, web developer, a psychiatrist and a team of 1,000 nerds.

Comments

comments

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So, Jessica had a great question in my private Create Awesome Online Courses FB group (just for CAOC customers): Really what this question comes down to….Do you have enough experience to create a successful online course? The good news is I have a quick two question “test” you can take because every online course creator must […]0https://yangwang.info/davids-blog/how-to-create-a-successful-online-course-do-you-have-enough-experience/
My Advice for Ryan - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/RIQ9p_mUMzg/David's BlogDavid Siteman GarlandThu, 07 Dec 2017 13:20:51 PSThttps://yangwang.info/?p=13480

So, who the heck is Ryan?

Ryan is my fitness trainer who has a killer brand he has built for himself: Prymal. Here he is in action:

I hired Ryan this past spring and love working with him and we also get a chance to talk shop before and after our sessions. This week we talked through something very important in his biz that I want to share with you (as I bet this is applicable to you as well!). Oh, and of course Ryan gave me permission to share all these goodies and the advice I gave him because he is such a nice lad 🙂

Often times people overcomplicate the concepts of building an email list and selling online courses and programs. It need not be so difficult my friend. Let’s get at it.

Here is a quick rundown on where he is at now:

-He has a nice online following. NOTE: I did not say he has a “huge email list” but he does have a nice following on Instagram and Facebook.

-He produces EXCELLENT content. Videos, blog posts, etc. .

-He is a fantastic trainer. Meaning he knows his crap and has developed his own philosophies, style, brand, etc. Anyone who is going to be successful as a personal brand/coach/teacher, etc. better know their stuff (I know thanks captain obvious…but you would be surprised).

-He trains private clients and online clients and is moving towards even more online opportunities (courses/coaching hybrid for the most part).

How does he want/need to improve?

Having an online following (an audience) who loves you is obviously A++++ BUT….

-What if Instagram closes up shop tomorrow? Womp, womp. There goes Ryan’s following…unless he gets folks from social media onto his email list. 

-When Ryan is interviewed on podcasts/blogs, etc. where does he send people? Often to his Instagram or just to the main page of his website. D’OH! This is a major waste of traffic and attention. What you want to do when being interviewed, other publicity, etc. is DRIVE PEOPLE to a killer free giveaway and get them on your email list so you can continue the relationship with them. 

So, how does Ryan build his email list AND make more sales?

1. It starts with amazing free content (tips, advice, etc.) that he gives away in exchange for an email address (BTW want an easy way to create landing pages to folks to opt in and an entire high-converting website for you and your brand…definitely check out )

2. This is where people get mixed up.. this free content you are going to give away can really be anything as long it is valuable/makes sense for the right people you are trying attract! What we came up with is “10 Days Of Prymal”…which Ryan is working on right now. Essentially, people will opt in for a free 10-day email series that will have a video each day with a key “Prymal Exercise” i.e. the proper way to do a deadlift or a bear crawl and Ryan’s teaching philosophies (why that exercise is important, etc.).

3. Then at the end of the 10-day series? Folks will get a pitch for his course/coaching program. They either buy (sha-zam!) or they don’t and continue to get more tips/blog posts/other stuff from Ryan.

4. Once that is setup…now what? The answer = traffic. Meaning, getting as many people to that landing page to opt in for the 10 Days Of Prymal as possible. What can Ryan do?

A. Leverage what he already has…meaning post about the 10 Days Of Prymal on FB (and mention it during his FB lives he does every Wednesday, link it up in other posts he does, etc.), post about it on Instagram (and put it in easy-peasy places like his Instagram bio).

B. No more wasting traffic when on podcast interviews/articles and all that jazz. “Visit my website” is not good enough. Go to X link and sign up free for “10 Days Of Prymal” where I’ll share with you a key Prymal exercise every day and additional tips. Oh heck yes. All kinds of yes.

C. If Ryan then wants to experiment with paid traffic from FB ads, etc. he has somewhere valuable to send them vs just his website (nooooo!) or a paid offer which is trying to close the deal too fast (I’ll spare a “closing the deal too fast” joke). Instead, he drives signups to the 10 Days Of Prymal which will turn into a valuable asset for him as he will build a happy list of prospects that might buy soon or might buy later on.

Is there work involved here? HECK YES there is. But I can tell you one thing…it’s KISS WORK. Keeping It Super Simple. Too many people try to complicate all this with all kinds of BS. In the end, simple and valuable wins.

I hope you picked up some ideas and inspiration.

I’ll be sure to report back on Ryan’s progress,

DSG

PS: Did you know we now have THREE Cats software products? Yup, 3X the meow all with free trials (yay).

: Create an amazing online course website & get rewarded for that knowledge of yours. For your entire online course website (and sales pages, checkout pages, free video series pages…all that jazz)

: Create a beautiful website that turns visitors into leads & lifelong subscribers. For your “main” website, blog, etc. i.e. TheRiseToTheTop.com. This is for experts/coaches/consultants/personal brands.

: If you are an author looking to grow your readership and sell more books.

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So, who the heck is Ryan? Ryan is my fitness trainer who has a killer brand he has built for himself: Prymal. Here he is in action: I hired Ryan this past spring and love working with him and we also get a chance to talk shop before and after our sessions. This week we […]https://yangwang.info/davids-blog/advice-for-ryan/
So, we launched Author Cats yesterday (here’s what happened) - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/VTqnJswxWlI/David's BlogDavid Siteman GarlandThu, 30 Nov 2017 15:07:13 PSThttps://yangwang.info/?p=13474

So, yesterday we launched our software and here is what happened (wanted to take you on a little behind-the-scenes journey to share some insights, craziness and more).

Regardless if you are an author (if so, extra meow to you) or just a curious entrepreneur/aspiring entrepreneur I hope you will get a lot out of this.

Here is the rundown:

-Back on October 20th we opened up Author Cats to those on the waitlist with just 20 spots (the reason is we wanted to make sure the whole thing didn’t break and wanted to get in our first happy, paying customers). Those 20 spots were gone in 9 mins.

-Yesterday (November 30th) we opened up an additional 100 spots in Author Cats to those on the waitlist. Those 100 spots were gone in 90 mins.*

*Fun asterisk because our site crashed about 15 mins into the launch…thanks heavy traffic. We had to make sure the servers were reinforced and dipped with the sweat of unicorns and fluffy bunnies. So 90 mins includes the downtime otherwise I would say 50 mins (actual time the site was “up”).

-Today went live to the world with our grand opening.

-This morning when I talked with the Author Cats Co-Founders, and we crossed the 100k in net revenue in 18 hours since launch. This was a HUGE milestone.

Now, you might be thinking…here comes an update about everyone is oh-so-easy and that it’s all ferrywinkles, nuzzles and hugs. 

And while there might be a few hugs…let’s talk what’s really going on here behind-the-scenes in the spaces where people rarely get a peek.

What it is or, um, What is it:

As a refresher… Author Cats is an all-in-one website software for authors to create a gorgeous website, built-in landing pages, thank-you pages, upsell pages, book pages, ebook file delivery, joint promos, live events and more – all in one easy-to-use package.

The big idea is authors can create an amazing author website that turns visitors into subscribers, paying fans, and lifelong readers. One platform – everything authors need without needing a designer, web developer, a psychiatrist, or a team of 1,000 nerds.

The idea and the team:

We have a trifecta (a fun trifecta!) of Co-Founders:
-Brad aka all things tech/design  (now I *think* in sunny California…it’s sometimes hard to figure out where Brad actually is but I’ll go with California). Brad is also the creator of Course Cats and Conversion Cats
-Nick aka the handsome face of the brand/marketing  (in jolly ole England…top of the morning to ya)
-Me aka the glue/strategy (in beautiful St. Louis, MO)

+ we have our support rockstars Lindsey, Loreto and Mike.

Author Cats has been over two years in the making + a lifetime before that.

Nick went on a quest for the perfect author website and marketing tools and was frustrated with what he found out there both for himself (as an author of Thriller Books) and as a leader of thousands of other authors (and aspiring authors) who have taken his advice through his online courses on growing a readership (and writing books).

Nick is, without a doubt, an authority when it comes to the wants and needs of authors and identified that horrible barrier that keeps folks stuck in the mud: Technology.

This is a total example of scratching one’s own itch and starting with a really solid idea.

The Launch: 

Now it’s one thing to have a good idea (I mean there are literally millions out there). The key is execution.

The way we structured the launch is like this:

-We drove everyone to a waitlist. By “everyone” I mean mostly Nick’s peeps (his email list, customers, etc. as they are all authors). I believe the waitlist got to around 2,300-2,400 people.

-Choose a couple of early beta testers to work out any kinks (back in September/early October)

-Had the first “mini launch” on October 20th and as mentioned above sold out all 20 spots in 9 mins. This not only got our first paying customers in but also was further proof of concept as these customer’s got their sites up (and looking amazing!) in record time.

-Nick sent out a series of emails leading up to yesterday’s launch. This in the ole launching world is known as “pre-launch content” (I put a lot of it towards the bottom here so you can check it out).  Example titles of emails Nick sent out over a few days starting on November 24th…

[Author Cats] the perfect author website – 7 things to include (and 3 extras) which included a cheat sheet

[Author Cats] video walkthrough and sneak preview

[Author Cats] zero to website in 2 hours

[Author Cats] Author cats grand opening tomorrow

[Author Cats] launching today + recap

[Author Cats] we’re live!

These emails build anticipation, excitement and of course offer plenty of information about the software. Remember, movies don’t just come out. Previews build anticipation! 

For example:

-We released 100 spots yesterday just for folks on the waitlist. Why 100? Because this was the first time sending MAJOR traffic and we wanted to make sure everything went smooth as …the opposite of sand paper. Meaning EVERYTHING worked.

-Those spots were gone in 90 mins and Author Cats worked like a charm…minus the server that crashed. Which is why it is always good to do a limited release to knock out kinks like that. Thankfully the software works 100% (which we already knew but nice to get so many people on it yesterday).

-Now that everything is all worked out (website, etc.) the grand opening for everyone (not just waitlist) started today where we offer a special deal (lifetime access for one price) until December 5th.

A few final thoughts:

-As I always remind my customers and students…the launch of something is super exciting and fun but remember it is the KICKOFF, the beginning…not the end all be all. Businesses that last are able to generate revenue 24/7. This just gets the ball rolling down the hill.

-TRUST. This is something people forget when they hear “100k in 18 hours!” Meaning not only has there been a launch plan (very important, a great product (I mean duh…very important) but it is also the TRUST between Nick and his audience/customers that he has built up over years. These aren’t just random people, these are his tribe of authors.

I hope you enjoyed this behind-the-scenes look at the BEGINNING of the Author Cats launch and I’ll have more soon (let me know if you like this kind of stuff a peek behind the curtain).

If you are an author (or aspiring author) you will definitely want to take look at Author Cats during the grand opening (now until December 5th at 11:59 PM Pacific) and get in on the lifetime deal that is offered only during this initial release.

After the grand opening there will be monthly and annual plans (which will be killer but lifetime access won’t be offered again).

Oh and Nick put together all kinds of killer resources to check out:

Sample Websites:

– Nick’s own website, and I’ve left a bunch of the “hidden” pages visible so you can check them out

a great example of how you can combine multiple genres, series, and pen names into one site, and a showcase of 1,000+ blog posts.

– We’ve put together “light”, “dark”, and “bright” versions so you can see examples of the design options available to suit any fiction or non-fiction genre.

Note: these demos are available to install as templates when you sign up for Author Cats (to make it even easier).

Video Walkthroughs

– I’ll show you live examples of how other authors are using Author Cats to create gorgeous conversion-optimized websites without the need for extra plugins or third-party software.

– how Nick set up an Author Cat from scratch (pun intended) to create a beautiful website in less than 2 hours.

Cheat Sheet

– in this guide, Nick shares the 7 top functions your website needs to perform (and 3 extras) and how Author Cats can do this for you right out of the box

Whew. Well, that wraps it up. I hope wherever you are at in your journey you picked up some insights (and a giggle or two).

Meow,
DSG

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So, yesterday we launched our Author Cats software and here is what happened (wanted to take you on a little behind-the-scenes journey to share some insights, craziness and more). Regardless if you are an author (if so, extra meow to you) or just a curious entrepreneur/aspiring entrepreneur I hope you will get a lot out […]https://yangwang.info/davids-blog/so-we-launched-author-cats-yesterday-heres-what-happened/
Introducing Author Cats - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/nqZkj4nHaV8/David's BlogDavid Siteman GarlandTue, 21 Nov 2017 14:05:09 PSThttps://yangwang.info/?p=13464Wanted to do something a little bit different today and share with you the story behind our new piece of software that’s about to drop like it’s hot:

So, um we have a new piece of software coming out and it is going to change the game for authors…

(aka what we’ve secretly been working on behind the scenes for nearly two years)

It all starts with Nick Stephenson.

Nick is a successful author out of jolly ole England who writes crime thrillers (including the Leopold Blake series):

A few years ago Nick enrolled in my Create Awesome Online Courses course and decided to put together his first online course: Get 10k Readers. As a successful author, Nick knew the ins and outs of building a readership for books and wanted to teach authors to do the same.

The results were a SMASHING (I like to picture “smashing” being in a British accent) success. Nick’s course did $130,208 in sales when it launched and since then it has now done well over 3 million dollars and continues to grow and grow (not a typo there 3 million+).

Along the way, Nick has worked with thousands of different authors. Fiction and non-fiction. Everyone from up-and-coming business authors to seasoned Romance novelists.

And he discovered throughout the years a MAJOR problem and pain for authors: Technology.

The mere thought of websites and the like are enough to cause heart palpitations, sweats, and uncontrollable mumbling.

Because authors want to grow their readership. Sell books. Get their message out. Change the world. They don’t want to be tinkering with annoying websites that don’t work or spending an arm and a leg for designers and developers.

More specifically in the words of Nick:

“As authors, it’s our job to ask ourselves ‘What if?’. After years of developing online strategies for selling and marketing books, and after helping tens of thousands of authors grow their careers, that question became, “What if there were one online platform that could handle all your book marketing and audience growth needs in one place?”

Specifically, an amazing author website that turns visitors into subscribers, paying fans, and lifelong readers…without needing a designer, web developer, a psychiatrist, or a team of 1,000 nerds.

Nick was obsessing over a series of “what ifs” when it came to creating the perfect author website.

For example…

        What if you no longer had to duct-tape together a dozen different pieces of software to create something that’s just going to break all the time (or not look or function the way you want it to)?

        What if you could create a beautiful website, without needing an expensive designer or years of training?

        What if you could get set up from scratch to a full online marketing platform in 24 hours?

        What if you could make the whole “growing your audience and selling your books” thing easy – with software that’s designed just for you?

Nearly two years ago, Nick called me up and told me about this problem and asked if he knew where he could find a “Brad” to bring his vision to life and solve this major issue for authors.

Brad who is not just a person we put in air quotes…is a real live human and the mastermind behind our Cats software. for online courses and for your “main” website/blog, etc.

(Side note on Brad: Brad and I met about 7-8 years ago when he was working for a web development agency in St. Louis. He was the lead developer on my site before he went out on his own and continued to work on it and other projects. He got so sick of me sending him clients that he created software so people can build their own online course websites, blogs, etc. hence our different Cats software products)

Anyway…Nick’s passionate plea definitely sparked me, both as a lover of books and an author myself, and I told him…

“Well instead of finding someone like Brad…let’s get Brad himself!”

And that’s how Author Cats was born as a triple-trifecta team up of Brad, Nick and myself with a larger mission of removing one of the biggest barriers for authors…that freakin’ technology.

And with that barrier removed authors can sell more books, change more lives, spread their message and make a better living.

Over the past nearly two years, Author Cats has been in secret-underground-development in coffee shops in the US and England to make sure it was best darn cat it could be (conversations with authors, research, testing, testing and even more testing followed by slightly more testing).

Then came beta testing and more improvements to nail the exact features authors need.

Then came our first mini-launch which is always an anxious time for any entrepreneur.

Nick created a waitlist and what we did is offer special lifetime access to 20 people (meaning they purchase once and get access forever).

We didn’t want to let in too many people at first in case there were secret bugs we missed or other chaos.

What happened?

20 spots were gone in 9 mins the day we opened it up October 20th.

And the response from those first 20 has been huge including many getting up a fully functioning (and extremely well designed) site in just a few hours.

Check these babies (and by babies I mean killer websites) out:

(whoop that’s Nick’s!)

We are tingly with all kinds of happiness. Especially excited about the high-quality design AND speed (meaning from scratch to website for many in less than 8 hours…ready to grow readership and sell books).

What happens now?

Just around the corner is the grand opening on November 29th. We will be offering one opportunity for a few days to get lifetime access for a crazy price and after that (just like Course Cats and Conversion Cats) we move to nice affordable quarterly and yearly plans.

I’ve been told I’m not allowed to reveal more 🙂

If you are an entrepreneur/biz enthusiast…I hope you enjoyed the story behind the company and maybe it sparked some ideas and inspiration for you. If you are an author and want to make sure you are in the loop and get access you will definitely want to sign up for the waitlist to make sure you get the special grand opening deal:

Cat are taking over the world,
DSG

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Wanted to do something a little bit different today and share with you the story behind our new piece of software that’s about to drop like it’s hot: Author Cats.  So, um we have a new piece of software coming out and it is going to change the game for authors… (aka what we’ve secretly […]https://yangwang.info/davids-blog/author-cats/
How to get out of a rut - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/-ASQJPaBc6o/David's BlogDavid Siteman GarlandWed, 04 Oct 2017 14:31:10 PDThttps://yangwang.info/?p=13420Inevitably it is going to happen.

Maybe once or twice a year. Maybe more often…but there is that ever-so-not-fun…RUT.

You know the feeling. Not as motivated (which is a nice way of putting it…). Staring at your computer screen and getting a warm glass of nothing done. Taking 2 days to respond to an email that should take less than 30 seconds. Moping around. Feeling the ole burnout.

While having an online business is seriously the best thing ever, there are also challenges. You have to be self-motivated like. All. The. Time. Sometimes you might not interact with people for, well, days. Or who knows what else.

So, how do you get your sexy back?

1. First of all, deep breath and remind yourself…this happens to EVERYONE that has a business. I don’t care who you are. I don’t care how much energy you have. I don’t care if you are just getting started or a gazillionaire…it happens.

2. Also, realize no matter what that this is temporary and a test. Like working out, not every day will you feel your best. I was joking the other day imagine if you ONLY worked out when you felt literally 100% (perfect diet, perfect sleep, perfect time of day, etc.). How often would workout (spoiler alert: not much)? Like everything, the moping and rut will pass. And remember that when things AREN”T going so well that’s a real test of strength (when everything is perfect….everything is easy).

3. Get back to focusing on your WHY. WHY are you in business and doing what you are doing? I bet it is a combo of wanting financial freedom, schedule freedom and helping people. But remember to reconnect with it. Read through success stories or nice emails people have sent you. Revisit big and small goals you are working towards. Have a coffee with someone that wants to learn from you and just give freely (you’d be surprised how much this can energize you). Rekindle that spark and motivation. Just be honest with yourself. Whether your motivation is to buy some bling bling, have time to sit and watch paint dry or to tell people that said you couldn’t do it to shove it…own it.

4. Switch it up. While good habits are great to get into (i.e. working at the same time every day or working from the same place), switching it up when in a rut has powerful results. Change is the spice of life. I’m sure someone said that at some point if not I’ll take credit 😉 That means (depending on your situation) changing the coffee shop you go to or even working from a hotel lobby or a park or floating on a raft (not recommended as that will mess up your laptop). If you are ALWAYS on your computer first thing in the morning, switch it up and do something else and switch the part of the day you work. These small changes can be jolting (in a good way as in bye-bye rut).

5. Go after other passions and things that bring you joy. Yes, I know you are busy. *Golf clap* We are all busy. I never run into anyone that says “I’m just so NOT busy I have so much time and energy for everything!” But, is there a hobby you can bring back or a new one to try? A sport? An activity? Dancing lessons? For me, I love playing softball and now about once a week my dad and I go out and hit batting practice together in the middle of the day. It’s fun, a stress reliever and gets the brain off work. How does that help you get out of a work rut? When you do things that energize you, you’d be surprised how it affects everything else. For example, yesterday after hitting with my dad and having lunch, I did about 5 hours of work in less than 2 hours. Try it.

And finally, don’t expect overnight results (and rut be magically gone) but I promise you if you focus on those 5 things that rut will be outta here before you know it and you will be back to your sexy self.

-DSG

PS: If you like this, remember to save it for next time you are in a rut (print it out, tattoo it, whatever) #rutbusting

PPS: Join me for my most popular course creating FREE webinar/masterclass: 7 Steps To Creating, Promoting & Profiting From Online Courses.

Learn that same process I used to go from 0-$5,000,000+ in online course sales in the last few years (even though I had no clue what to do when I was getting started and had every doubt in the world LOL) and what over 3,500 of my students have used to create profitable courses on every topic under the sun from clarinet lessons for adults to teaching English to Hungarians.

 

 

 

 

There is a killer Q&A session, giveaways, surprises and MUCH MORE (I’ve got all kinds of goodies up my sleeve of fun).

Register up right here and join the party.

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Inevitably it is going to happen. Maybe once or twice a year. Maybe more often…but there is that ever-so-not-fun…RUT. You know the feeling. Not as motivated (which is a nice way of putting it…). Staring at your computer screen and getting a warm glass of nothing done. Taking 2 days to respond to an email […]https://yangwang.info/davids-blog/rut/
The Passion Controversy - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/g583egLg1qM/David's BlogDavid Siteman GarlandMon, 02 Oct 2017 11:36:41 PDThttps://yangwang.info/?p=13410As I was sipping (READ: draining) my iced coffee today I was thinking about one of the age-old debates:

Money vs. Passion.

Some folks REALLY believe you don’t have to be passionate about your business to be successful. You just have to be passionate about…well…being successful.

Others REALLY believe that you better be freaking passionate about your business or you will go down the tubes faster than…um something that goes down the tubes fast.

When it comes to this, I take a very hard line SPECIFICALLY when it comes to an online personal brand (or “expert”) and online course business (mediapreneurs…hey that’s all of us).

Ready for it?

You better be freaking passionate about your topic & your business…or you will be out of business.

My quote from 2010 that “money follows passion and not the other way around” is as true today as it ever was.

Why?

Because this business is YOU. You are teaching. You are creating content. You are forming relationships with people on your email list (and real life of course).

If you aren’t passionate about the topic you are teaching? Someone else is and they are going to win. Meaning if you are teaching how to jump higher but you don’t care that much about jumping higher…there is someone else out there who eats, sleeps and breathes jumping higher. He has read every book. He talks endlessly to anyone who will listen about it. He is out there practicing himself. He is creating cool videos on jumping higher. He has a jumping higher course. When he sees something up in the sky he tries to jump and touch it. You get the idea.

If you aren’t passionate about building a successful business on your terms? Then you will skip things like “marketing” and “making money.”

That’s no good. No good at all.

How about people that are passionate about building a business but not passionate about the topic they are teaching…what happens to them? Those are the folks you see skipping around from topic to topic month after month, year after year. This month they are teaching dog training and next month they are teaching water aerobics. They have zero traction.

So what do you do?

-If you’ve found that passionate topic…stay there in your zone. For example, I love showing people how to create freedom-based businesses through online courses (work from anywhere, on your terms, not trading time for money and helping people get results). That’s where I focus 100%. Things like creating online courses, building a passionate audience/email list, etc. That’s my happy place. Are there days I face burnout when facing the same question for the 4,000th time that week? Absolutely. But I’m talking LONG TERM here.

-If you haven’t found that passionate topic…keep looking. I hate to say “when you know you know” but it is so true. Same with a significant other. Best way to do it is by continuing to experiment, create content and products, etc. All will become clear and when it does become clear…you have to STICK WITH IT.

And next time someone tells you “you don’t have to be passionate” politely smile, slowly turn around and run away. Fast.

-DSG

PS: Join me for my most popular course creating FREE webinar/masterclass: 7 Steps To Creating, Promoting & Profiting From Online Courses.

Learn that same process I used to go from 0-$5,000,000+ in online course sales in the last few years (even though I had no clue what to do when I was getting started and had every doubt in the world LOL) and what over 3,500 of my students have used to create profitable courses on every topic under the sun from clarinet lessons for adults to teaching English to Hungarians.

 

 

 

 

There is a killer Q&A session, giveaways, surprises and MUCH MORE (I’ve got all kinds of goodies up my sleeve of fun).

Register up right here and join the party.

]]>
As I was sipping (READ: draining) my iced coffee today I was thinking about one of the age-old debates: Money vs. Passion. Some folks REALLY believe you don’t have to be passionate about your business to be successful. You just have to be passionate about…well…being successful. Others REALLY believe that you better be freaking passionate about […]https://yangwang.info/davids-blog/the-passion-controversy/
What’s a “good” conversion rate for an online course? - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/_AUmONtCFSI/DSG TVDavid Siteman GarlandMon, 16 Oct 2017 13:35:50 PDThttps://yangwang.info/?p=13337This one comes up….alllllll the time. 

What’s a “good” conversion rate for an online course? 

Meaning, when your promote your course…what % buying would be considered good?

Is it 1%? 5%? 1-million%? Something else?

Find out in today’s DSG TV!

Want to know how to create, promote & profit from your own online course (even if you have no idea what you are doing and are super scared of technology)?

Sign up for my free training right here:
TheRiseToThetop.com/learnonlinecourses

Shazam.

Sign up HERE to get new episodes sent straight to your inbox!

Comments

comments

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This one comes up….alllllll the time.  What’s a “good” conversion rate for an online course?  Meaning, when your promote your course…what % buying would be considered good? Is it 1%? 5%? 1-million%? Something else? Find out in today’s DSG TV! Want to know how to create, promote & profit from your own online course (even […]https://yangwang.info/dsg-tv/conversion/
How to Deal with Unsolicited Feedback & Advice - yangwang.infohttp://feedproxy.google.com/~r/TheRiseToTheTopBlog/~3/Pj22C3kPOkA/DSG TVDavid Siteman GarlandMon, 16 Oct 2017 13:35:26 PDThttps://yangwang.info/?p=13321Only thing as sure as death and taxes… is unsolicited feedback.

Inevitably you are going to get some. Someone will offer their big fat opinion without you asking for it. It could be on anything…your hair, your online course, your website, your email, your dog.

So…what do you do?
Do you listen to it? Ignore it?

My big tip in today’s DSG TV.

Want to know how to create, promote & profit from your own online course (even if you have no idea what you are doing and are super scared of technology)?

Sign up for my free training right here:
TheRiseToThetop.com/learnonlinecourses

Shazam.

Sign up HERE to get new episodes sent straight to your inbox!

Comments

comments

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Only thing as sure as death and taxes… is unsolicited feedback. Inevitably you are going to get some. Someone will offer their big fat opinion without you asking for it. It could be on anything…your hair, your online course, your website, your email, your dog. So…what do you do? Do you listen to it? Ignore […]https://yangwang.info/dsg-tv/feedback-advice/